HOW TO GENERATE BUZZ AT BIG EVENTS WITHOUT OFFICIAL SPONSORSHIP

Summary from the TLDR Marketing newsletter

This article contains 28 ‘attendee journey’ hacks and 2 real examples from Zendesk and Brex on how to generate buzz around your brand at big events. Zendesk created branded experiences instead of directly sponsoring events. It flew an army of drones to form a QR code near a show venue. Brex partnered with a strategic hotel to make its room keys look like Brex cards.