The Daily Index — Friday, September 29, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

REDDIT FORCES PERSONALIZED ADS, STARTS X-LIKE USER PAYMENT PROGRAM

Reddit is removing the option for users to opt out of personalized ads based on their activity, sparking privacy concerns. Additionally, it launched the Contributor Program, enabling users to earn money based on their karma similar to X's ad revenue sharing program. This has raised concerns about encouraging lower-quality content.

arstechnica.com · 4 min

TLDR Marketing

MEDIUM HINTS AT A NASCENT COALITION TO BLOCK AI CRAWLERS

In a move against AI bots, web publishing platform Medium joined other media outlets in blocking GPTBot. It is also working to form a coalition with other platforms to address the challenges posed by AI crawlers.

techcrunch.com · 2 min

TLDR Marketing

HOW DUOLINGO USED GAMIFICATION TO IMPROVE NEXT-DAY RETENTION

Duolingo improved next-day retention from 47% to 55% by using challenges and other gamification features. The app packages accomplishments as a “challenge”, which is either a high-level goal (e.g. "Learn Vietnamese") or a smaller goal (e.g. "study Vietnamese 7 days in a row). Duolingo provides visual motivations to show daily progress and uses external reminders to drive users back to the app.

linkedin.com · 3 min

TLDR Marketing

Untitled entry

This is a case study on how Ryan Serhant used YouTube to scale his brokerage firm. It shares tactics on how to win clicks via eye-catching thumbnails and maximize retention within the first 30 seconds of a video and highlights the importance of having an intentional content mix.

twitter.com · 1 min

TLDR Marketing

CREATION PROCESS

TikTok’s new AI-powered “Creative Assistant” tool exists within its ad tools and guides marketers through the campaign creation process. It can show you top-performing ads in your niche and produce ad scripts. These options have been available in TikTok’s Creative Center for some time, but now they’re built into the app to streamline the process.

socialmediatoday.com · 3 min

TLDR Marketing

LITMUS: HOW TO CREATE & ADD AN ANIMATED GIF TO AN EMAIL

According to Litmus’ 2023 State of Email Design Report, 43% of marketers said there was an improvement in email performance when GIFs were used in their marketing emails. This guide provides GIF examples from brands, a list of considerations to think about when inserting GIFs into emails, and the steps in creating your own animated GIFs via Adobe Animate.

litmus.com · 16 min

TLDR Marketing

SALES

Merge, the G2 Leader for Unified APIs, started out with two founders encountering a huge problem. They decided to talk to 100 different companies to understand how prevalent the problem was before they reached any sort of solution. In doing this, they understood customer pain points intricately, which ultimately informed their messaging strategy and equipped them to grow through founder-led sales. This article contains more details about their journey to date.

review.firstround.com · 14 min

TLDR Marketing

THE MISALIGNMENT OF B2B MARKETING AND SALES

Marketing can only generate an effective pipeline if it targets the same buyers as sales. However, a recent analysis from LinkedIn that measured the targeting overlap between sales and marketing across 7,000 B2B companies found it to be only at 16%. In theory, this number should be 100%. In addition, the average overlap between brand and demand marketing is only 6%.

linkedin.com · 1 min

TLDR Marketing

THE MAJORITY OF YOUR TARGET CUSTOMER RESEARCH SHOULD BE QUALITATIVE

You don’t need to achieve statistical significance for qualitative research. Instead, you merely need 12-13 respondents to achieve ‘saturation’ in your study.

linkedin.com · 1 min

TLDR Marketing

HOW 404S IMPACT ORGANIC RANKINGS

404 errors are not a direct ranking signal, but they do have a negative impact if valuable backlinks are pointing to them.

practicalecommerce.com · 2 min

TLDR Marketing

KEY TAKEAWAYS OF FORBES TOP 50 CREATORS LIST

This post provides a quick summary of Forbes’ 2023 Top 50 Creators list—46% are women, 28% are people of color, and MrBeast is the reigning top creator.

linkedin.com · 1 min