LITMUS: HOW TO CREATE & ADD AN ANIMATED GIF TO AN EMAIL

Summary from the TLDR Marketing newsletter

According to Litmus’ 2023 State of Email Design Report, 43% of marketers said there was an improvement in email performance when GIFs were used in their marketing emails. This guide provides GIF examples from brands, a list of considerations to think about when inserting GIFs into emails, and the steps in creating your own animated GIFs via Adobe Animate.