The Daily Index — Thursday, September 28, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

DEVICES

Meta’s push on generative AI was ever so evident at its 2023 Connect conference. The company unveiled several new AI and VR tools, including an AI chat assistant available in different celebrity voices, new AI image editing tools on Instagram, generative AI stickers, and a new AI studio that allows businesses to create their own AI engagement systems to reflect their own branding.

about.fb.com · 5 min

TLDR Marketing

PACKAGE

X may soon charge a different rate for users to remove ads from their main timeline entirely. The app currently generates around $12 USD per user per month based on ad exposure alone. This means an ad-free tier would likely be more expensive than the current $8 X Premium plan. 0.5% of X’s user base is currently paying to use the app.

socialmediatoday.com · 3 min

TLDR Marketing

9 ULTIMATE GROWTH HACKING STRATEGIES + EXAMPLES

Growth hacking involves quickly testing various marketing techniques to identify opportunities for rapid expansion. This article contains 9 strategies for growth hacking, including referral marketing, content marketing to convey product value, influencer outreach for brand awareness, and building pre-launch email lists.

semrush.com · 15 min

TLDR Marketing

UNIQUE VALUE

Most positioning exercises focus on the functional advantages of a particular product vs. the competition. The T-Shaped framework goes further. It expands the concept of advantages into 3 buckets: unique functional value, added convenience, and brand value. This post explains each element in more detail and provides examples of how all 3 together translate into a stronger strategy.

linkedin.com · 3 min

TLDR Marketing

GROWTH EXPERIMENTS: A SIMPLE FRAMEWORK TO BUILD THEM

Conducting growth experiments without a clear structure and process can get messy. This guide covers a framework for planning, executing, and learning from growth experiments. A “Growth Hacking Process” Notion template is available.

thegrowthmind.substack.com · 5 min

TLDR Marketing

SPOTIFY: INTRODUCING VOICE TRANSLATION FOR PODCASTERS

Spotify has started piloting Voice Translation for podcasts, a feature powered by AI that translates podcasters’ voices into Spanish, French, and German. It's aiming to expand access to more creators and languages in the near future.

newsroom.spotify.com · 3 min

TLDR Marketing

IS YOUR INTERNATIONAL GROWTH STRATEGY A HOT MESS?

Companies see internationalization as an exciting growth initiative, only to receive a disappointing lack of impact from it. This is often due to a lack of adequate preparation and not fully understanding the new markets. This guide includes several best practices for international growth, including rethinking product-market fit in each new market, building a cross-functional team that owns multiple levers along the user journey, and starting with a small set of tier 1 markets before expanding further.

elenaverna.substack.com · 5 min

TLDR Marketing

TOP 5 GAME-CHANGING INFLUENCER CAMPAIGNS

This article analyzes 5 great influencer campaigns from Toyota, McDonald’s, Hilton, Essence, and TIAA. It brings a detailed behind-the-scenes look into what made them successful, looks at key metrics, and shares best practices from the campaigns.

adage.com · 10 min

TLDR Marketing

BEST PRACTICES FOR OUTSOURCING CONTENT WRITING

The Content Marketing Institute shares that 57% of the top content marketing performers rely on content outsourcing. However, 65% of B2B marketers struggle to find partners with adequate topical expertise. This guide covers platforms to source content partners from, best practices for onboarding, and how to provide feedback to ensure high quality of work is maintained.

theblogsmith.com · 10 min

TLDR Marketing

26% OF THE TOP 100 WEBSITES ARE NOW BLOCKING GPTBOT

At least 26 of the top 100 most popular websites—and 242 of the top 1000—are now blocking OpenAI’s web crawler, including Stack Exchange, Pinterest, and Indeed.

searchengineland.com · 2 min

TLDR Marketing

PROS/CONS OF WHITELISTING

This post shares 5 different types of whitelisting for direct-to-consumer brands and provides the pros and cons of each option.

linkedin.com · 2 min

TLDR Marketing

IMPACT OF META BLOCKING NEWS IN CANADA FOR 1+ MONTH

Meta’s usage numbers have not been impacted by the blocking of news in Canada. However, publishers are seeing a decline in referral traffic and revenue.

linkedin.com · 1 min