IS YOUR INTERNATIONAL GROWTH STRATEGY A HOT MESS?

Summary from the TLDR Marketing newsletter

Companies see internationalization as an exciting growth initiative, only to receive a disappointing lack of impact from it. This is often due to a lack of adequate preparation and not fully understanding the new markets. This guide includes several best practices for international growth, including rethinking product-market fit in each new market, building a cross-functional team that owns multiple levers along the user journey, and starting with a small set of tier 1 markets before expanding further.