Parse notes
Google has been removing SERP features that users don’t use or find useful. This includes the change to video thumbnails, removal of HowTo-rich results, and heavily reduced visibility of FAQ-rich results. Marketers should expect more simplification in Google results and avoid SEO strategies that rely on specific search features.
Facebook now allows users to create multiple personal profiles in an effort to help users explore different interests or keep friends lists separate. Each profile will have a unique feed with relevant content, and users will be able to switch between profiles without having to log in. It is unclear how this impacts advertising. Privacy settings for each profile are managed independently and don’t carry over from the original profile.
YouTube Create is launching in beta with the goal of simplifying video creation for YouTube Shorts in a bid to compete with TikTok. The app offers various video editing tools such as precision editing, automatic captioning, voiceover capabilities, and royalty-free music with beat-matching technology.
Reddit keyword research involves searching for relevant subreddits, reviewing high-engagement posts, and determining which topics make sense for SEO content. You can then prioritize the topics by running them through keyword research tools like Related Subreddits Finder or Keyworddit.
This carousel outlines 4 ad creative styles that marketers can test on a small budget: native stories, features point outs, testimonials, and comparisons.
Use custom instructions in ChatGPT to avoid low quality outputs. This 21-line instruction to the AI tool helps produce high quality results, especially when creating content. Interesting excerpts from the prompt include “if you speculate or predict something, inform me” and “maintain neutrality in sensitive topics.”
Good content marketing provides consumers with engaging and thoughtful stories that they’ll gladly give their attention and business to. This article highlights 19 best practices, for example, developing in-depth knowledge about your audience, carefully picking the platforms to use, and giving readers a reason to share your content.
This case study outlines how a digital design tool brand improved its market position through a robust link-building strategy. Its actions included strategic partnerships that produced links, reverse engineering competitor backlinks, and directing links to high-value pages. The campaign earned over 630 high-quality links and put the site in a dominant position for high-growth keywords.
Canva surveyed over 4000 global marketing and creative leaders to understand how generative AI is transforming their roles. This article contains several stats from the survey that show how marketers are addressing AI tool overload, managing AI risks with privacy, and fueling creativity with AI.
Google's experts address key AI marketing questions, emphasizing the importance of human-AI collaboration, data optimization, privacy, copyright adherence, and insights utilization.
Google's search generative experience could have a significant impact on search traffic across various verticals, particularly for affiliate sites relying solely on keyword-rich content.
A guide on Instagram's Auto Reply tool, covering pros and cons, examples, and step-by-step instructions on how to set it up.