The Daily Index — Tuesday, September 19, 2023

NEWS & TRENDS

TLDR Marketing

ELON MUSK PLANS TO MAKE X A PAID-FOR PLATFORM TO TACKLE BOTS

Elon Musk is planning to transition X to a paid-for platform for all users to address rampant bot activity. Musk did not specify how much the plans would cost or what features would be included at the lowest tier. This could improve ad impression quality for advertisers, but would also reduce the audience size significantly.

searchengineland.com · 2 min

TLDR Marketing

WORDPRESS IS COMING TO THE FEDIVERSE

WordPress released an ActivityPub plugin that allows users to connect their blogs to other social media platforms on the fediverse. The fediverse refers to a decentralized social network that allows users to have an account on one service and post on other services. The WP plugin works with many tested federated platforms, including Mastodon, Pleroma/Akkoma, Hubzilla, and Pixelfed.

mashable.com · 2 min

TLDR Marketing

3 VIRAL LOOPS TO BOOST GROWTH

Viral loops are powerful because they’re cost-efficient, scalable, and provide brand exposure. 3 ways to create virality include helping users share their achievements on social media, building incentivized referral programs, and making a product embeddable. This article includes real-life examples from Duolingo, Intercom, and Strava.

thegrowthmind.substack.com · 5 min

TLDR Marketing

MILLIONS

Hotjar is a product experience tool that offers insights into customer behavior. The company grew non-branded organic search traffic by 734% in 3 years and grew its paying customer base by 1,398% in the same period. To achieve that, it embraced product-led content, clustered content around the customer journey, and powered keyword research with customer insights.

blog.hubspot.com · 6 min

TLDR Marketing

HOW POLYGON SCALED THROUGH COMMUNITY-LED GROWTH

Polygon Labs is a blockchain platform that grew rapidly through several community development initiatives. This post discusses the intersection of growth, partnerships, and community in tech startups.

open.substack.com · 7 min

TLDR Marketing

2023 AI IN EMAIL MARKETING RESEARCH REPORT

This report takes a look at the future of the email marketing channel. With this information, it can help you develop a roadmap, allocate resources, and see where top companies are applying AI to their strategies. No information is required to download the report.

rpeorigin.com · 24 min

TLDR Marketing

9 STEP FRAMEWORK TO CREATE KEYWORD CLUSTERS

Each page or blog post should target 3-10 organic search keywords in a cluster. This post explains 9 simple steps to create keyword clusters to use for content creation or optimization. The process includes selecting your primary keyword, using an SEO tool to identify related terms, and researching each one to ensure they have similar search intent.

linkedin.com · 2 min

TLDR Marketing

UNLOCK THE POWER OF MONEY WORDS: WRITE COPY THAT CONVERTS

The words we use, or don’t use, impact decisions and money. Money words can persuade users to action. This guide outlines the psychology behind copy best practices, such as making the consumer the grammatical subject of a sentence, focusing on the benefits users gain, and avoiding lose-money words that distract.

review.firstround.com · 18 min

TLDR Marketing

SEARCH RESULTS OFTEN DIFFER BETWEEN SINGULAR AND PLURAL KEYWORDS

A study of search results found that singular keyword results are often different from their plural counterparts. Specifically, singular keywords often lean towards informational searches, while plural keywords are more about shopping. Moreover, Google will display different features in the search results, indicating varied user intent. Marketers should include the most appropriate version of the keyword in the page URL.

linkedin.com · 2 min

TLDR Marketing

FRAMING EFFECT: WHY CONTEXT AFFECTS DECISIONS

This article explores how the framing effect can be used to improve user engagement and provides examples from YouTube, HelloFresh, Gmail, and Google Search. It also gives examples of how the tactic can be damaging if used incorrectly or unethically.

growth.design · 3 min

TLDR Marketing

RESTRICTIONS

Despite local rental restrictions across various cities including NYC most recently, Airbnb continues to thrive. Its latest marketing campaign shows how they are differentiating from hotels to grow.

marketingdive.com · 4 min

TLDR Marketing

3 TIPS FOR MICRO-STORYTELLING

A good storytelling post includes a simple story arch, teaching point, and a clear CTA.

linkedin.com · 1 min

TLDR Marketing

ADVERTISING, RECOMMENDS MARKETERS STEER CLEAR

FTC released new recommendations for advertisers to clearly distinguish between entertainment and ads to limit potential harms to children.

ftc.gov · 4 min