ELON MUSK PLANS TO MAKE X A PAID-FOR PLATFORM TO TACKLE BOTS

Summary from the TLDR Marketing newsletter

Elon Musk is planning to transition X to a paid-for platform for all users to address rampant bot activity. Musk did not specify how much the plans would cost or what features would be included at the lowest tier. This could improve ad impression quality for advertisers, but would also reduce the audience size significantly.