HOW I WORK: CATHIE URUSHIBATA, CREATIVE DIRECTOR OF SHAKE SHACK

Summary from the TLDR Design newsletter

Providing feedback to creative teams takes practice. Feedback should be given when it makes the most sense. It's crucial to explain why the work is not hitting the bar. The format needs to be considered since it influences the message. Remember to consider that feedback is a conversation. Feedback is also about listening so both parties can benefit.