The Daily Index — Monday, September 4, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

FROM SUBSCRIBERS

X is working to implement direct contact sharing, which would benefit creators and brands looking to engage with their audiences outside the platform. Based on the report, a new checkbox would be added to the subscribe pop-up window asking the subscriber if they want to share their personal email.

socialmediatoday.com · 3 min

TLDR Marketing

‘SUNSET’

Google’s Universal Analytics was supposed to stop processing data on July 1, but many marketers still see new data flowing in today. GA4 is UA’s replacement. As tempting as it may be, it would be unwise to rely on UA for analytics purposes as it could stop processing data at any minute.

searchengineland.com · 4 min

TLDR Marketing

3 COPYWRITING EXERCISES TO WRITE COPY THAT SELLS

Copy is fundamental to marketing and growth — but so often overlooked. This guide contains 3 exercises to make your copy more effective: removing “we” statements, in-depth customer storytelling, and addressing customer objections.

news.marketingpowerups.com · 4 min

TLDR Marketing

HOW TO CRAFT AN IMPECCABLE GO TO MARKET STRATEGY

Having a go-to-market strategy is important to successfully launch a product or service. This article highlights different types of strategies, steps to create one, best practices, and success stories from Slack and Fitbit.

neilpatel.com · 8 min

TLDR Marketing

SCHEMA MARKUP: WHAT IT IS & HOW TO IMPLEMENT IT

Schema markup is structured code that helps search engines understand the information on a page. Google can use it to show rich results, which can earn a page more clicks. Schema types include Article, Breadcrumb, Product, plus many more.

ahrefs.com · 9 min

TLDR Marketing

HOW DID CLICKUP BECOME A $150M REVENUE MACHINE?

Since launching in 2017, Clickup has grown rapidly and reached a customer base of 85K. They made this possible with a rigorous product and marketing strategy. Its tactics included conversion-focused content marketing, daily blog posts for SEO, community engagement, customer referrals, and “purple cow” advertising.

aatir.substack.com · 8 min

TLDR Marketing

WHEN CUSTOMERS CARE ABOUT QUALITY BUT JUST NOT YET

Assembly quality was assumed to be a necessity for car sales, yet Tesla succeeded while delivering cars with issues. This illustrates the effectiveness of the brand’s positioning, as well as the importance of understanding what a brand actually competes against. Tesla’s product isn’t just a vehicle to get you from point A to point B, but rather a set of exclusive features that no other car brand offers.

leahtharin.com · 7 min

TLDR Marketing

DECENTRALIZED MEDIA FOR CREATORS: THE RUG RADIO STORY

Web3 is transforming how creators engage with their followers by empowering them to directly own and monetize their audiences. Different from traditional platforms, decentralized autonomous organizations (DAO) like 'Rug Radio' are owned and operated by creators and fans. Decisions are voted by all token holders and the organization has its own treasury with proceeds from NFT sales.

socialmediaexaminer.com · 6 min

TLDR Marketing

Untitled entry

Laguna Beach Textile Company saw a 400-500% increase in sales since the meme took off and they capitalized with paid advertising.

marketingbrew.com · 5 min

TLDR Marketing

PLAN

The campaign centers on four core areas: making fashion accessible, offering a compelling loyalty program, supporting varied local and cultural communities, and reinforcing a commitment to positive change.

marketingdive.com · 4 min