TLDR Marketing · MISCELLANEOUS

HOW DID CLICKUP BECOME A $150M REVENUE MACHINE?

aatir.substack.com8 min read

Summary from the TLDR Marketing newsletter

Since launching in 2017, Clickup has grown rapidly and reached a customer base of 85K. They made this possible with a rigorous product and marketing strategy. Its tactics included conversion-focused content marketing, daily blog posts for SEO, community engagement, customer referrals, and “purple cow” advertising.