The Daily Index — Wednesday, August 30, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

VIABLE MODERATION TOOL

Community Notes requires consensus among participant ratings for a note to be appended to a post. X is adding a “Needs Your Help” timeline to get more ratings in order to increase the number of live notes. X also updated its scoring algorithm to reduce the amount of notes that appear and disappear.

socialmediatoday.com · 3 min

TLDR Marketing

11 REAL SOCIAL MEDIA TRENDS FOR 2023

These trends help brands craft strategies that connect with audiences, enhance brand visibility, and drive business growth. They include creating content that educate and entertain in the form of bite-sized digestible formats, using employees as brand advocates on their personal social accounts, and tapping into the booming creator economy.

marketinginsidergroup.com · 15 min

TLDR Marketing

VOICE SEARCH OPTIMIZATION: 6 TIPS TO IMPROVE YOUR RESULTS

As the number of digital voice assistants grows, people are using voice search more often. This article contains optimization tips including focusing on long-tail and question keywords, practicing local SEO, and improving your site's technical SEO.

semrush.com · 12 min

TLDR Marketing

WHAT IS ON-PAGE SEO? TIPS AND EXAMPLES

This article covers 7 on-page SEO best practices to avoid wasting content marketing dollars. Create quality content for high impact keywords, like Asana did to rank for “morning routine” and related keywords. Next, bolster the content with effective metadata, header tags, optimized images, internal links, and mobile optimization.

foundationinc.co · 15 min

TLDR Marketing

7 INSPIRING CONTENT MARKETING EXAMPLES

This article contains campaigns and content from brands that performed well and provides reasons why. Examples include Adobe's free image background remover, Cars.com's auto loan calculator, and CoinDesk’s Bitcoin market data.

ahrefs.com · 8 min

TLDR Marketing

85% OF TITLES FEATURE KEYWORDS IN POSITIONS 1-5 OF GOOGLE

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. Additionally, 90% of the rankings in the top 1-5 use either title or sentence case in titles and meta descriptions. It’s good to revisit fundamental SEO elements like these to ensure they’re not hurting your rankings.

searchengineland.com · 2 min

TLDR Marketing

PROACTIVE DIGITAL ACCESSIBILITY: 5 STRATEGIES TO SHIFT LEFT

Digital accessibility isn’t only about being inclusive but also about fulfilling legal and ethical obligations. This article explores 5 strategies for weaving digital accessibility deeply into the fabric of your company.

onwardsearch.com · 3 min

TLDR Marketing

HOW A PICTURE FRAME COMPANY CATAPULTED TO BRAND MATTEL INC.

Mattel started by selling picture frames and using leftover wood to build dollhouse furniture before creating Barbie, Hot Wheels, and many other successful toys.

marketingmind.in · 3 min

TLDR Marketing

AUTHORITIES

Sustainable Skylines just received FAA approval to fly drones with aerial ad banners. It is planning to start operations in Miami Beach before expanding.

marketingbrew.com · 3 min

TLDR Marketing

ELECTION CYCLE

With the 2024 presidential election approaching and the lack of regulation, there is concern that AI will be widely used to propagate political misinformation.

adexchanger.com · 3 min