The Daily Index — Tuesday, August 29, 2023

NEWS & TRENDS

TLDR Marketing

SHOPPING SAVER TOOL

Yahoo has introduced a full suite of tools on Yahoo Mail to help users save time and money, making strides toward an assistive inbox. The new Shopping Saver tool surfaces gift cards, discount codes, and store credits that people may have forgotten about.

techcrunch.com · 2 min

TLDR Marketing

NFL SPOOFS SCRIPTED RUMORS IN STAR-STUDDED KICKOFF CAMPAIGN

Pop culture speculation that NFL games were “scripted” inspired the league’s kickoff ads. Playing into these rumors makes this ad stand out among other star-studded ads on TV. The campaign has 16 additional pieces of content slated throughout the season.

marketingdive.com · 3 min

TLDR Marketing

THE PSYCHOLOGY OF PRICING

This post explains how to leverage buyer psychology to boost sales. Tips include emphasizing value and ROI instead of cost, avoiding option overload, and being careful when comparing prices with competing products.

quicksprout.com · 13 min

TLDR Marketing

ON YOUR WEBSITES

This post outlines 10 frameworks for telling better stories, including DIBBs (data, insight, belief, bet), Before/After/Bridge, FAB (features, advantages, benefits), and more.

kevanlee.substack.com · 5 min

TLDR Marketing

4 NOTION AI TRICKS YOU NEED TO KNOW

Notion AI is a productivity powerhouse. This post shows how to summarize massive amounts of information, translate entire documents fluently, and create pie charts and comparison tables.

linkedin.com · 1 min

TLDR Marketing

12 CHATGPT TONE MODIFIERS TO IMPROVE YOUR AI-GENERATED CONTENT

This guide suggests 12 tone modifiers to include in your AI chatbot prompts depending on the application. For example, “Professional and Trustworthy” is appropriate for About Us page copy, while “Urgent and Persuasive” is best for sale announcements.

blog.red-website-design.co.uk · 5 min

TLDR Marketing

HOW TO BALANCE COMPETING FORCES IN SEO

This guide discusses how to balance competing SEO demands. It covers trade-offs from topics including volume of URLs, content quantity vs. quality, local focus vs. global reach, and website speed vs. functionality.

searchengineland.com · 11 min

TLDR Marketing

DON’T BE AI FIRST, BE AI-READY

The AI hype cycle has reached its peak, allowing organizations to move beyond the buzz and focus on effectively integrating AI into their operations. This author coins an “AI-Ready Stack” blueprint for organizations, taking basic principles of people, process, and technology to advance in an AI world.

davidarmano.substack.com · 6 min

TLDR Marketing

4 THINGS CMOS NEED TO DO TO KEEP AND THRIVE IN THEIR JOB

The role of a CMO is hard, requiring expertise in all areas of marketing - brand/comms, demand gen, and product marketing. This author shares the top 4 duties CMOs need to do to keep their jobs, including setting the company strategy, creating financial impact, building and managing the team, and evangelizing the company and marketing strategy.

carilu.com · 5 min

TLDR Marketing

WALMART IS GIVING CHICKEN DELIVERY A TRY

Walmart now offers same-day delivery for its hot rotisserie chicken - pitting itself against restaurants. The company also launched a digital recipe hub that allows customers to select a recipe and add all the ingredients to their online cart. These services are part of Walmart’s new omnichannel strategy to take consumer experiences and convenience to the next level.

restaurantbusinessonline.com · 2 min

TLDR Marketing

EXAMPLES OF COMPANIES ANTICIPATING CUSTOMER NEEDS

This post shares examples of how IKEA, Walmart, and Netflix earn their customers’ appreciation and future businesses by knowing and addressing their future needs in advance.

davidpullara.com · 3 min

TLDR Marketing

Untitled entry

SeaWorld made it easier for customers to get complimentary admission for future visits after running an expensive attendance promotion that yielded poor results.

fool.com · 4 min