4 THINGS CMOS NEED TO DO TO KEEP AND THRIVE IN THEIR JOB

Summary from the TLDR Marketing newsletter

The role of a CMO is hard, requiring expertise in all areas of marketing - brand/comms, demand gen, and product marketing. This author shares the top 4 duties CMOs need to do to keep their jobs, including setting the company strategy, creating financial impact, building and managing the team, and evangelizing the company and marketing strategy.