The Daily Index — Tuesday, August 22, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

BEREAL GETS MORE SOCIAL WITH ‘FRIENDS OF FRIENDS’ FEATURE

BeReal is adding pinned posts on profiles, user mentions in posts, and replacing its Discovery feed with a Friends of Friends feed. Users will be able to see posts from users who have mutual friends on the app, so long as they’re opted in.

techcrunch.com · 2 min

TLDR Marketing

AI ETHICS: HOW MARKETERS SHOULD EMBRACE INNOVATION RESPONSIBLY

AI ethical concerns include misinformation, bias and discrimination, privacy concerns, and lack of accountability. This post tackles 5 steps to mitigate these ethical risks, including setting rules and responsibilities for AI use, maintaining transparency, and ensuring continuous education across teams.

sproutsocial.com · 7 min

TLDR Marketing

YOUR DEEP, EASY GUIDE TO DEEP LINKING AND WHY IT MATTERS FOR SEO

Deep linking is the practice of linking to specific pages on a website or app. This post explains how to deep link and its benefits, increase site navigability and conversion rate, and boost link equity to key pages.

wordstream.com · 8 min

TLDR Marketing

CHATGPT PROMPTS FOR PAY-PER-CLICK ADS

This post presents ChatGPT prompts to make paid media campaign planning and setup both quicker and easier. It includes prompts for grouping keywords by intent, generating ad copy, finding related keywords, and suggesting audience targeting for social media ads.

practicalecommerce.com · 4 min

TLDR Marketing

8 NEW GA4 FEATURES YOU ABSOLUTELY CAN’T IGNORE

This article outlines 8 new Google Analytics 4 (GA4) features that app marketers should use. These include a method to identify users opted-out of notifications, an audience builder for Ads, and a more accurate and privacy-safe way to measure app conversions from web campaigns.

marketinginsidergroup.com · 5 min

TLDR Marketing

Untitled entry

Finding the balance between being ambitious and inspiring while also being practical and achievable can be challenging. This post shares mission and vision statements from 32 companies for inspiration.

blog.hubspot.com · 18 min

TLDR Marketing

AI-GENERATED CONTENT: TO LABEL OR NOT TO LABEL?

There are dissenting opinions about disclosing AI use to users. 85% of marketers use AI to produce content. Many policymakers are advocating for AI labeling, while Google says it is not a necessity and it could detract from the user experience.

searchengineland.com · 5 min

TLDR Marketing

FROM MAD MEN TO MACHINES? BIG ADVERTISERS SHIFT TO AI

Leading advertisers like Nestle and Unilever are using ChatGPT and DALL-E 2 to write campaign briefs, product descriptions, and social content for their ad campaigns. While the potential for greater speed and reduced expenses is clear, apprehensions with security and copyright risks from AI tools persist.

reuters.com · 4 min

TLDR Marketing

EXPLORING LUXURY BRANDS’ MOST FASCINATING POP-UP STORES

8 examples of luxury pop-up stores and how they help brands build their identity in addition to selling products.

marketingmind.in · 4 min

TLDR Marketing

ETSY DEBUTS BABY REGISTRY

Etsy enters the baby goods market after finding its users search for a baby item every second on its website.

retaildive.com · 2 min

TLDR Marketing

RELEVANT OPPORTUNITIES IN THE APP

Job matchmaking will soon launch on X even though it’s unclear what data X will use to determine job relevancy.

socialmediatoday.com · 3 min