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BEYOND THE PAYCHECK: WHY TOP TALENT CHOOSE START UPS OVER GOOGLE

Despite earning roughly 20% less than their peers in large firms, many high-ability engineers choose to work in startups for the unique work environment and non-monetary benefits, such as increased autonomy. A new study shows that these preferences, combined with startups’ ability to “cherry-pick” top talent, suggest that early-stage technology startups can overcome the challenges of attracting and retaining human capital by appealing to individuals who have a strong preference for working in an entrepreneurial environment.

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