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Having your email land in the spam folder is a challenge all email marketers deal with. This article covers 10 reasons why your email may be flagged as spam, including trigger words, inaccurate sender information, a weak subject line, and incorrect spelling or grammar. It also contains an online tester to assess the “spamminess” of your email.
This collaborative piece contains tips to craft clear, concise, and memorable messaging and content for your product. Use simple and familiar words for your target audience, focus on featuring the benefits of products, create stories to evoke emotions, and use repetition and reinforcement.
GPT-4 Turbo has knowledge of world events up to April 2023. It has a 128K context window, fitting the equivalent of more than 300 pages of text in a single prompt. The model is also multimodal, meaning it can input and output audio and imagery. In addition, the new GPT bots now remember crafted prompts and instruction sets and know how to apply them for future tasks.
30% of U.S. gamers find snacking sounds disruptive to their online play sessions. In response, Doritos released an AI-powered software tool that cancels the “crunch” sound heard from chips in audio chats. The solution is available on Windows. The “Doritos Silent” commercial is included in the article.
Deft allows users to search, research, and find products in one place with no ads or clutter. The company aims to solve the problem of finding the right item without spending hours. It currently focuses on furniture and home decor search and is aiming to release search APIs that other e-commerce sites could use.
B2B businesses often overlook the importance of great customer experiences for their buyers. 3 in 4 B2B buyers want a rep-free sales experience, so companies should avoid cold calls or emails. Instead, brands should create thoughtful touchpoints with personalized content and messaging. This requires a robust first-party data strategy, which helps pinpoint emotional triggers that influence purchasing decisions.
Peloton accidentally branded itself as an enemy to gyms, but its next era might depend on partnering with them. People still perceive Peloton as a luxury spin bike app that is used at home. Peloton should target people at the gym and market their products as a gym accompaniment rather than a replacement. This article includes 2 campaign concepts and a partnership idea to help Peloton turn around its financial woes.
Companies that achieve product/market fit exhibit the same prototypical metrics curves and subjective experiences.
Despite many SEOs claiming that pruning will improve performance, Google has stated that you shouldn’t delete pages just because they’re old.
Google announced the November 2023 core update only two weeks after the October 2023 core search algorithm update finished rolling out. This month's core update involves a different core system than last month’s. SERP rankings might be volatile until it finishes rolling out, which will take up to two weeks.
Growth leads from ZoomInfo and LiveRamp share 4 things marketers should unlearn that were once viewed as a good model. They argue that reliance on a single model for marketing attribution isn’t ideal—models should be audited and adjusted every 6-12 months. In addition, they advise focusing on creating holistic programs instead of channel-specific campaign tactics and offering as much content upfront and ungated because buyers’ journeys are never linear.
Community is key to driving growth for many brands. Bossbabe’s playbook for retaining members and reducing refund requests starts with a welcoming onboarding experience that connects new users to one another. It’s also critical to use data to identify dropoff points and opportunities for users to “level up.” Users shouldn’t be overwhelmed with too much information at the start and instead should experience gradual, meaningful progression.
Since customers rarely purchase after their first point of contact with a brand, it is essential to nurture leads for future conversions. This piece shares 7 effective strategies, including SMS marketing, retargeting ads, and targeted email campaigns.
All retailers, this month, will be shouting their low prices, hot deals, and fast delivery methods. Use this checklist to ensure you have a solid abandoned cart campaign strategy, chatbots installed on your site, segmented campaigns based on customer LTV, and follow-up or retargeting campaigns ready post-BFCM.
Average cost per click has increased for 61% of industries and saw a general increase of 5% year-over-year. There might be fixable reasons why your brand CPCs are too high. Common issues include missing negative keywords, using the wrong big strategy, or a Quality Score issue.
Many content teams waste over 40 hours a month on unnecessary tasks due to poor systems, processes, and documentation. Instead, use a good content or cluster brief template and build a tone of voice guide, “about us” file, minimum quality guide, FAQ guide, and an SOPs library.
Brand and performance marketing are best used in harmony to benefit from their combined impact. Tech companies usually focus on product-led growth and performance marketing to grow revenue, but Airbnb recently credited a surge in earnings to its shift to brand marketing. This article describes when brands should invest in brand or performance marketing, as well as KPIs for each.
The U.S. Department of Justice has released several documents related to Google Search ranking, offering insights into its ranking methodologies. The documents discuss the three pillars of ranking, highlighting the importance of user interactions like clicks, scrolls, and hovers. They also touch on the role of user behavior in Google's ranking algorithms and the significance of understanding language through user interactions. There are links to the original documents available in this article.
A marketing strategy meeting helps you create a shared marketing vision and then turn it into a reality.
CEO Elon Musk is reportedly enabling the sale of dormant Twitter usernames, some priced at $50,000, through a new marketplace called @Handle.
A reminder to write your homepage for the “champion” who is tasked by their boss (the decision maker) to look into solutions for a problem they’re solving.
Meta introduced an experimental A/B testing feature for Facebook Reels, allowing creators to test different captions and thumbnail images to optimize their content. The tool is part of the Professional Dashboard and enables users to choose up to four combinations for testing, with the winning variant displaying the one with the most views.
Google AdSense is making 2 significant changes to its revenue-sharing structure. First, it is shifting to per-impression payments, which will offer publishers greater transparency and consistency while displaying ads on their websites. Second, the revenue share will be split into separate rates for the buy-side and sell-side with the percentage that publishers keep remaining roughly the same at 68%.
POWERUP Toys struggled to convert visitors from paid ads and organic searches into buyers. Its team researched its target customers, then updated copy and images across the site to better connect the products to users’ lives. In 2 months, these changes increased its website conversion rate by 58%
Whether you have 1,000 or 10,000 followers, your LinkedIn profile is the first place people go to when you’ve caught their interest. Optimization tips include having a cover photo that showcases your expertise with a CTA, writing a headline that says exactly how you help others, and treating the website link like the subject line of an email or the headline of a Google text ad.
Marketers who invest in understanding diverse audience preferences and coordinating cross-device delivery gain highly engaged customers. It takes ongoing testing and refinement to keep the approach relevant. Tips in this collaborative post include: adding value and variation to repurposed content, identifying peak activity times for optimal posting times, and staying ahead of algorithm changes by having a variety of creative assets ready to go.
B2B marketing personalization focuses on customizing marketing efforts to address the unique needs of other businesses, with the primary objectives being improved audience engagement, increased conversions, and enhanced customer loyalty. This approach offers several benefits, including resource-efficient marketing, valuable data insights gained from segmentation, and effective personalization strategies for various channels like email and social media.
Ecommerce brands often take their foot off the optimization gas pedal during Q4—they’re either entering a code freeze or working on large holiday campaigns. This article shares 8 reasons why website audits should be conducted in November: there are more sessions and data than normal during the holidays, sites are full of high-intent and motivated visitors, and a code freeze means fewer variables affecting your site’s performance.
Cash App was a late entrant to the payments app space, but has grown into the #1 finance app in the U.S. It grew by marketing a strong hook to underserved and underbanked communities that Venmo had overlooked. With razor thin margins, its growth culture and formula revolved around CAC. It has kept CAC low while growing its user base with a strong referral program, enabling “billboarding,” and triggering word of mouth.
One of the biggest challenges brands face when scaling is the transition from an “acquisition-first” to an “acquisition + retention” approach to growth. Brands must understand every stage of their customer lifestyle in order to effectively retain users. It’s critical to audit every step in order to identify where customers are dropping off, which are the highest-ROI opportunities for retention campaigns. Marketers at this stage should also layer on additional channels and programs, such as loyalty rewards, to deepen the relationship with customers.
Google's Zero Moment of Truth (ZMOT) model, introduced in 2011, has transformed the way consumers engage with products. Unlike the traditional marketing approach, ZMOT occurs before consumers engage with products physically. It's a phase where consumers research, read reviews, and gather information online. This gives them more power to make informed decisions based on real-life user experiences and authentic feedback.
Avoid companies that don’t know why they’re growing, don’t ‘goal’ the rest of the company on growth, or have poor data infrastructure.
Apple, Toms, and Boohoo are branding success stories, but good branding can’t make up for moral failings, a bad product, or bad operations.
The European data regulator plans to extend a ban on "behavioral advertising" on Facebook and Instagram from Norway to all 30 European Union countries. This is a setback for Meta Platforms. A violation could lead to fines of up to 4% of its global turnover. Meta has said it will offer users in the EU the option to consent and introduce a subscription model in November to comply with regulatory requirements.
Google is rolling out new tools to help businesses maximize their sales potential in the holiday push, including small business tags to improve discovery, new AI creation tools for product images, and additional Knowledge Panel info.
Americans’ gift-buying intentions in October point to less robust holiday sales this year than last. Consumers plan to spend an average of $923 on gifts this season—a 1% decrease from the year before. Nearly 9 in 10 adults say they will spend something on Christmas or other holiday gifts this year.
Early adopters provide valuable feedback, word-of-mouth, and social proof. Ways to incentivize early adopters to use your product include granting exclusive access, providing discounts or rewards, soliciting feedback and testimonials, and delivering value through gamification, education, or personalization. User communities are also a great way to co-create the product together with customers.
This guide provides an extensive list of best practices and recommendations to help marketers reduce bounce rates and increase conversions. It contains 101 tips including best practices for optimizing landing pages, mistakes to avoid, and tips on measuring performance.
Blog posts are effective at bringing in additional SEO traffic, but getting them to rank can be a challenge. This 23 item checklist ensures your blog post has the best chance of ranking. It includes 5+ internal links, submitting to GSC, frontloading critical information, and nailing search intent.
A visual comparison of what GTM looks like with or without product marketing. The flowcharts show that when product marketers work alongside product managers and have a seat in building product roadmaps, it leads to better customer LTV, lower CAC, and higher lead-to-win rates.
This article describes how Growth as a discipline has developed since 2018 and how it’ll evolve in the future. No longer are growth teams just a single individual. Instead, the majority of growth teams have up to 20 members. The AARRR funnel framework has been gradually supplanted by the growth loops framework. The future of Growth will rely on robust growth models, where AI and no-code empower individuals, but the core principles of Growth will remain unchanged.
This think piece explores the complex world of SEO and how it has evolved over the years. It delves into the history of SEO practices, the role of major search engines like Google, and the ethical and practical challenges SEO professionals face. It also questions the potentially negative impact of SEO on online information and user experience.
Failing to fully understand its growth problem led to Reddit building a feature that ultimately got canned.
87% of consumers said they are more likely to return at other times throughout the year after buying from a small business during the holidays.
More than half of Gen Zs can correctly identify a brand based on a viral sound alone. From licensing popular tracks to creating custom brand beats, marketers have embraced sound as a way to stand out on platforms like TikTok. Sounds likely don’t make or break a brand in the minds of Gen Zers, but it certainly helps with brand recognition and awareness.
YouTube has rolled out a global policy, prompting users to disable their ad blockers or subscribe to YouTube Premium for an ad-free experience. A message within the video player now informs users that ad blockers violate YouTube's Terms of Service and instructs them to "Allow YouTube Ads".
Using technical language in product descriptions makes people up to 16% less likely to buy a product, based on a recent experiment. Focus on describing the product's benefits using simple language to improve purchase intent, especially when targeting users that may not be familiar with the product.
Convert acquired 39K unique visitors and 500 qualified trials in one year by building a free online hypothesis generator tool. The team was looking for ways to drive organic traffic to their site and introduce visitors to their main product, an A/B testing tool. They noticed a lack of quality online tools to help formulate hypotheses for their A/B tests, so they created one. It includes a FAQ, links to other relevant content, and a Thank You page to measure completion rate.
Disallow the Google-Extended user agent or use Google-approved meta tags and attributes to block Google’s Bard from using your site’s content. However, there is a chance using these methods could harm your organic search performance. This article also explains how to block ChatGPT’s bot, Common Crawl’s bot, and Bingbot.