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Meta has introduced Emu Video and Emu Edit, AI-powered video editing tools functioning through text prompts for creating and altering videos to be posted on Instagram or Facebook. Emu Video generates brief videos from prompts paired with captions or images while Emu Edit facilitates user-friendly video modifications using text instructions.
Viewers retain 95% of a message when they watch it visually, compared to 10% when reading it in text. Visual storytelling involves creating a coherent brand story with images, videos, typography, or animation to enhance information processing and strengthen brand messaging. This guide breaks down the key components, different types of media, and tools for creating compelling visuals.
People are willing to pay 63% more for self-assembled goods compared to pre-assembled ones. This is known as “The IKEA Effect”. Ikea’s success is a masterclass in understanding human psychology. Other strategies include designing a store layout as a journey to make the customer feel like they are on a quest, positioning small items strategically to promote impulse purchases, and having mirrors everywhere to make customers feel part of the showrooms.
Two marketing moments dominated everyone’s feeds in the last two weeks. Snoop Dogg promoted a smokeless fire pit, while Stanley (the insulated cups company) had a viral moment. Since not everyone has the budget to hire Snoop for their next campaign. This post shares the importance of brand codes, endorsements, UGC, and opportunism vs. planning.
This post breaks down the structure of how to write a great story, starting with “Once upon a time”.
This author explains why she left her full-time growth role and switched to alternative income sources.
Meta is accused of knowingly targeting under-13 users on Instagram, collecting data without parental consent in violation of the Children's Online Privacy Protection Act.
There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience. 85% of consumers aren’t interested in using AI to help them decide on purchases. Additionally, if offered an AI recommendation, 60% said it wouldn’t make them more likely to buy something. 17% said it would, in fact, make them less likely to make a purchase.
Google is bringing back its plan to limit ad blockers in Chrome starting June 2024. The company will be turning off Manifest V2, the current format for Chrome extensions, and will no longer allow users to install Manifest V2 extensions from the Chrome Web Store. This will effectively cripple popular ad blockers like uBlock Origin.
Reply.io wanted to try a more eye-catching strategy on LinkedIn and Facebook. It tested using visual metaphors and memes to convey its key messages. This resulted in a 66-69% decrease in cost per demo with similar lead quality, as well as a 375% increase in LinkedIn ad CTR.
The traditional playbook of spending $100K/month on LinkedIn ads to promote a gated e-book doesn’t work anymore. Companies in 2024 need to relook at their outdated attribution models and build a thought leadership strategy internally before outsourcing production or creative work.
Structuring blogs with a BOFU-first strategy drives pipeline quicker, makes content attribution easier, and significantly shortens sales cycles. This post includes a framework on how to structure your content strategy that’s profit-first and organize your site hierarchy to show Google topical relevance.
RivalFlow from Spyfu helps uncover organic search opportunities and suggests content improvements for an inputted domain. Thruuu is an AI-powered SERP analyzer and content strategy creator. SERP Sonar is a free Chrome extension that analyzes real-time Google search results and lists data of each ranking page.
These prompts include writing conversion-focused subject lines for an email, creating mockups, and generating blog post ideas.
Marketers face a dichotomy of opportunities and challenges in a shifting marketing environment driven by IoT growth. The surge in IoT devices and the emergence of Customer Success Management is reshaping customer expectations and demands for measurable ROI. Future marketing success relies on three crucial skills: proficiency in digitization, proactive contingency planning, and adept real-time communication to navigate uncertainties.
Despite the prevalent focus on global macro concerns impacting consumer behavior, research reveals that individual micro concerns, like personal finances and job security, play a more significant role in guiding spending and saving habits. Consumer resilience, driven largely by these personal factors, varies greatly across demographics, countries, and product categories, with 83% of it tied to micro considerations. Growth opportunities persist among young adults, affluent households, and in emerging markets.
Display your discounts precisely (ie. 12.5%) instead of as rounded numbers (ie. 13%). People will perceive your discounts to be shorter in duration and be more likely to buy right away.
YouTube is slowing its website load times for users who are detected using an ad blocker when visiting the platform.
A comprehensive marketing checklist for tackling a new campaign or project.
Brand chiefs and marketing leaders are urging X CEO Linda Yaccarino to resign from the Elon Musk-owned social media platform to preserve her reputation. She has shown no inclination to step down despite facing pressure, growing criticism from leading advertising executives, and a temporary ad suspension by major advertisers on the platform.
Threads missed the chance to compete with X during the OpenAI scandal. Journalists were primarily breaking news on X, sharing the latest in the boardroom drama, the threatened employee exodus, the move to perhaps reinstate Altman, and then Microsoft’s Monday morning that Altman and Brockman had joined the company to lead a new AI team.
The CEO of Animalz developed a 3-tier system for leveraging AI content. Tier 1 content is strategic assets with the highest value, which should be created internally with little to no aid from AI tools. Tier 2 is outsourced premium content, which you might use AI to craft the brief or a basic outline for, but you’d want to be as high-touch as possible. Tier 3 is high-volume AI-generated content, which includes lower-priority SEO content and website pages that help with overall domain authority.
This article shares discount code strategies while tracing the historical use of coupons from traditional to online marketing, citing examples such as Coca-Cola's early initiatives. It emphasizes the appeal of discounts to consumers, mentions endorsements from notable personalities like Bill Gates and Warren Buffet, and delineates strategies from early bird discounts to referral discounts with diverse company illustrations.
Klaviyo and Qualtrics surveyed over 3,000 consumers to get a pulse on spending trends, the impact of inflation, and potential impacts on shopping during the upcoming holiday season. This report provides insights into current economic perceptions, current vs. future spending, and holiday shopping plans in the U.S.
This playbook provides a comprehensive guide for holiday ad campaigns. It stresses the significance of initiating campaigns in October to tap into heightened web traffic and capitalize on consumers actively seeking deals. It also digs into consumer preferences for online shopping during the festive period, highlighting trends in deal-seeking behavior and advocating for diverse ad strategies covering mobile, CTV/video, and search platforms.
Average revenue per employee (ARR divided by the number of full-time employees) is an indicator of how healthy a growing company is. It’s an efficiency metric that helps companies keep headcount at a reasonable size, relative to revenue. Companies should avoid going below $200,000 ARR per FTE wherever possible.
Average revenue per employee (ARR divided by the number of full-time employees) is an indicator of how healthy a growing company is. It’s an efficiency metric that helps companies keep headcount at a reasonable size, relative to revenue. Companies should avoid going below $200,000 ARR per FTE wherever possible.
Travel loyalty programs have morphed into profit centers, yet some have drifted from their intended purpose. Disillusionment among customers due to post-pandemic changes like devalued points and increased rule changes has led to decreased loyalty, challenging brands to rethink and transform loyalty programs beyond tangible rewards.
Travel loyalty programs have morphed into profit centers, yet some have drifted from their intended purpose. Disillusionment among customers due to post-pandemic changes like devalued points and increased rule changes has led to decreased loyalty, challenging brands to rethink and transform loyalty programs beyond tangible rewards.
This article highlights the significance of time, effort, and collaborative engagement between businesses and SEO professionals. It challenges the oversimplified notion of SEO as a hands-off process, emphasizing the need for strategic planning, cohesive partnerships, and a comprehensive understanding of the multifaceted expenses associated with achieving impactful SEO outcomes.
This article highlights the significance of time, effort, and collaborative engagement between businesses and SEO professionals. It challenges the oversimplified notion of SEO as a hands-off process, emphasizing the need for strategic planning, cohesive partnerships, and a comprehensive understanding of the multifaceted expenses associated with achieving impactful SEO outcomes.
Email timing is everything during the holidays. Shoppers make their purchases on mobile devices more often and are less engaged with emails during the holidays compared to regular days. 7 PM is the sweet spot for evening email sends, while lunchtime sends are ideal for Black Friday, Cyber Monday, and Green Monday as they fall on workdays.
TikTok’s weekly usage among American teens has slightly decreased from 69% in 2022 to 68% in 2023, but it remains ahead of competitors, with YouTube trailing at 66%. Reels and Shorts are gaining popularity. Reels saw an 11-point year-on-year increase to 30% and Shorts jumped 6 points to 15%, posing a challenge to TikTok’s dominance in the short-form video space.
This article delves into best practices for sales copywriting. It advocates for empathetic, buyer-centric communication, discussing specific techniques like bullet points and consistent phrasing. It also emphasizes action words, voice mirroring, and focus on readability with whitespaces and a good flow.
Impulse is the #1 free app in the health and fitness category in the App Store. This post analyzes the app’s onboarding process by breaking down its price testing methods, messaging, push notifications, and prompts for user reviews.
A skincare e-commerce site increased conversion rate by 14%, and ROAS from 0.95 to 1.51 by including images that outline the product benefits in the image gallery. It changed its approach since it found that less than 50% of visitors viewed its product page beyond the first scroll, but most visitors scrolled through the product image gallery above the fold.
Letty is designed to reduce the time you spend writing emails. The tool analyzes your emails and suggests contextually relevant replies. It adapts the tone to fit context, ensures grammatically polished emails, and offers diverse templates. The tool has a free and a paid tier.
A buying trigger is a situation or event that makes someone willing to make a purchase. By identifying the context of when a person decides to purchase a product, brands can understand what matters to the customer at that moment and optimize marketing. Brands can also claim a non-obvious buying trigger for their product. For example, Kit Kat linked its product to taking a break, while Rolex connected its product to moments of accomplishment.
Reddit saw very little growth in organic traffic over the past 5 years despite the amount of user-generated content (UGC) on the platform. However, it has seen a huge increase and seemingly benefited from every core algorithm update in the past 5 months. This is likely part of a larger trend where Google is starting to favor more UGC and first-hand experience in SERPs.
Stanley responded to a TikTok video showing how its Stanley Cup survived a car fire (and still had ice inside) by giving the original poster a new car.
Steven Barlett tests over 50 Facebook ads with YouTube thumbnails as ad creative before he posts a new episode for his Diary of a CEO podcast.
Liquid Death is a master at tweaking high-performing organic creative to fit different platforms and objectives. The brand took an old long-form ad from a year ago and gave it a new lease of life as a TikTok video ad.
TikTok's news consumption among users has risen to 43% while established platforms are witnessing a decline in news reliance. Overall, there's an increasing preference for digital devices over TV for news, with social media significantly influencing news consumption patterns.
Google's DeepMind has introduced Lyria, a new AI music generation model, and Dream Track, designed for YouTube Shorts, enabling creators to make 30-second AI-generated soundtracks in various artists' styles.
Activation means your users have reached their ‘aha’ moment and developed a habit of engaging with your product. The first step is to map your entire funnel from signup to activation – which requires you to define the point at which a user is activated. Next, invest in UX writing, identify power users, gamify your product, and onboard users in a nurturing loop.
This post contains 7 tips to ensure you have the right growth marketing channels in place for B2B startups of all sizes. A chart is included in the post to make it easier to determine channel fit.
A lead magnet is an offer or an opt-in bribe to get someone to join your email list. This post contains 5 high-converting examples of lead magnets: quizzes, masterclass webinars, e-books, calculators, and training videos.
This list contains some common tools like Moz and Screaming Frog, as well as a few lesser-known plugins and add-ons such as Wappalyzer for checking competitors’ tech stacks, Nightwatch for seeing SERPs in other countries, and Glimpse as an add-on for Google Trends.