Parse notes
There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience. 85% of consumers aren’t interested in using AI to help them decide on purchases. Additionally, if offered an AI recommendation, 60% said it wouldn’t make them more likely to buy something. 17% said it would, in fact, make them less likely to make a purchase.
Google is bringing back its plan to limit ad blockers in Chrome starting June 2024. The company will be turning off Manifest V2, the current format for Chrome extensions, and will no longer allow users to install Manifest V2 extensions from the Chrome Web Store. This will effectively cripple popular ad blockers like uBlock Origin.
Reply.io wanted to try a more eye-catching strategy on LinkedIn and Facebook. It tested using visual metaphors and memes to convey its key messages. This resulted in a 66-69% decrease in cost per demo with similar lead quality, as well as a 375% increase in LinkedIn ad CTR.
The traditional playbook of spending $100K/month on LinkedIn ads to promote a gated e-book doesn’t work anymore. Companies in 2024 need to relook at their outdated attribution models and build a thought leadership strategy internally before outsourcing production or creative work.
Structuring blogs with a BOFU-first strategy drives pipeline quicker, makes content attribution easier, and significantly shortens sales cycles. This post includes a framework on how to structure your content strategy that’s profit-first and organize your site hierarchy to show Google topical relevance.
RivalFlow from Spyfu helps uncover organic search opportunities and suggests content improvements for an inputted domain. Thruuu is an AI-powered SERP analyzer and content strategy creator. SERP Sonar is a free Chrome extension that analyzes real-time Google search results and lists data of each ranking page.
These prompts include writing conversion-focused subject lines for an email, creating mockups, and generating blog post ideas.
Marketers face a dichotomy of opportunities and challenges in a shifting marketing environment driven by IoT growth. The surge in IoT devices and the emergence of Customer Success Management is reshaping customer expectations and demands for measurable ROI. Future marketing success relies on three crucial skills: proficiency in digitization, proactive contingency planning, and adept real-time communication to navigate uncertainties.
Despite the prevalent focus on global macro concerns impacting consumer behavior, research reveals that individual micro concerns, like personal finances and job security, play a more significant role in guiding spending and saving habits. Consumer resilience, driven largely by these personal factors, varies greatly across demographics, countries, and product categories, with 83% of it tied to micro considerations. Growth opportunities persist among young adults, affluent households, and in emerging markets.
Display your discounts precisely (ie. 12.5%) instead of as rounded numbers (ie. 13%). People will perceive your discounts to be shorter in duration and be more likely to buy right away.
YouTube is slowing its website load times for users who are detected using an ad blocker when visiting the platform.
A comprehensive marketing checklist for tackling a new campaign or project.