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GOOGLE WON'T PULL COOKIES IN 2024

Google has delayed its plans to phase out third-party cookies in Chrome, citing the need for more time due to industry and regulatory pressure. Despite assurances that it wouldn't backtrack on its timeline, Google did not announce a new date, but mentioned it would not meet its target of deprecating cookies during the second half of Q4 this year.

GOOGLE CHROME IP MASKING COULD RADICALLY IMPACT SEARCH ADVERTISING

Google is developing a two-hop proxy to enhance privacy for Chrome users, a move that has major implications for advertisers. For ad location targeting, advertisers will only have the option to target regions designated by Google, which won't be accurate. The proxy will mask users' identities, meaning advertisers will not be able to distinguish between genuine and bot traffic. Google is increasing its collection of uniquely valuable location data, which could increase advertising costs.

7 SALES COPY SENTENCES THAT HAVE GENERATED MILLIONS

This post provides 7 sentences to use in sales copy that have proven to be effective at generating conversions. For example, "It's not your fault" gives readers someone else to blame so they feel empowered to move forward and try something new.

3 SMS & EMAIL SEGMENTATION USE CASES

As brands increasingly prioritize list segmentation, their strategies are evolving to become more sophisticated. Top-performing brands utilize innovative tactics to boost engagement and revenue. From leveraging behavioral data to employing dynamic segments and predictive analytics, marketers are exploring new avenues to personalize customer experiences and drive sales growth. This article covers 3 segmentation use cases from Huda Beauty, Jenni Kayne, and Compass Coffee.

HOW TO INCREASE ORGANIC LEADS + WHY INCREASING TRAFFIC ISN'T THE SAME THING

The best way to increase organic leads is to identify and rank for keywords with high buying intent, even if they don't get a ton of traffic. This guide uses real-life examples to illustrate the value of high-intent keywords and shows how to identify them correctly.

12 CANVA FEATURES THAT'LL SAVE YOU HUNDREDS OF HOURS

This thread covers 12 features on Canva that will help streamline your creative workflows. Magic Switch instantly converts decks to various document types. Magic Expand rectifies awkward framing, rescues zoomed-in images, and transforms a vertical shot into a horizontal one within seconds. Magic Animation lets you draw the path for your animation and adjust the speed along the way.

CROWDSOURCED CONTENT MARKETING TOOLS

ButterDocs positions itself as a Google Docs alternative for serious writers and teams. It provides one workspace featuring notes and outlines without the need for tab switching. It can also create different draft versions, allowing you to merge edits with your original doc. Zencal is a scheduler that can set up multiple call links and has an easy UI. Publer is a scheduler for LinkedIn content. The post's comment thread mentions several other useful content tools including Wiser App, Swarm, Cal.com, and StoryPrompt.

5 WAYS TO HONE YOUR COMPETITIVE EDGE AGAINST GEN AI

While AI can churn out vast amounts of content, it can't replicate the depth of the human experience. To stand out in a sea of sameness, tap into your unique perspectives and lived experiences. Pay attention to personal triggers, leverage your own experiences, document observations, and mine customer support tickets for content ideas. By asking yourself if AI can replicate your content, you can focus on creating what AI cannot.

THE 13 REASONS WHY PEOPLE DON'T CONVERT & HOW TO FIX THEM

Exploring the nuances of conversion optimization, this article highlights 13 factors that may hinder website traffic from converting and offers actionable tactics. From establishing trust to simplifying navigation and enhancing value perception, marketers can implement these solutions to optimize their conversion funnels.

KLAVIYO SCALED A MULTI-BILLION-DOLLAR MOUNTAIN WITH BRANDING

Klaviyo leveraged its brand and partnership network to reach nearly $700 million in revenue in a crowded marketing automation industry. Direct traffic is Klaviyo's leading traffic channel, in part because word of mouth has been part of the company's DNA since its early startup days. The brand has also driven the association between its name and marketing revenue attribution, with tactics like branded-metrics within the tool. Klaviyo has created a flywheel effect by partnering with companies like Shopify, WooCommerce, and marketing agencies.

25 BOOKS EVERY CREATOR SHOULD READ

This post covers 25 books to be a successful creator and highlights 3 main lessons from each.

8 LESSONS FROM ZAPIER ON COMPANY BUILDING

Wade Foster, founder and CEO of Zapier, shares his contrarian takes on building a billion-dollar company — from fundraising advice to go-to-market strategy and hiring mistakes.

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WHY SOME MARKETERS ARE BETTING ON THE APPLE VISION PRO

There's been a shift in attention from the metaverse to the Apple Vision Pro. Brands have been testing immersive experiences and integrating them into users' real-world environments. Companies like e.l.f. Beauty have been seeing 50% higher conversion rates on their Vision Pro apps compared to their mobile apps. Wayfair, Lowe's, and J.Crew have released apps for Vision Pro that let users experience products through the headset. Any kind of experience designed for the headset is helping brands stand out at this point.

AVERAGE SCREEN TIME AND SOCIAL MEDIA USAGE BY REGION

This article contains charts with the average screen time and the average social media time by country. South Africa, Brazil, and the Philippines lead the list with people spending more than 50% of their time in front of a screen.

19 SMALL (BUT POWERFUL) WRITING TIPS

This post contains 19 tips to improve the quality of your writing. Remove the word “that” as it is typically unnecessary. Make the last word the most important word in a sentence. Make your first sentence a short and strong declarative statement.

WHAT IT TAKES TO LAUNCH AND GROW A SUCCESSFUL INSTAGRAM SUBSCRIPTION

This article looks at how 3 Indonesian creators grew their Instagram Subscriptions. Offer exclusive and consistent content tailored to your audience's interests and preferences. This is key to building and maintaining a close-knit community with your followers. Instagram Stories and Live are the 2 most popular content formats used by the 3 creators. They post anywhere from 5-7 Stories per day and go live 2X a week. Their fans prefer fast-paced updates on what's going on in their lives. Creators need to identify a content plan that works best for their communities.

THE SCIENCE OF LOYALTY: 12 ACTIONABLE TACTICS FOR BRANDS AND MARKETERS

This piece dissects loyalty into neurobiological principles and behavioral elements, offering a deeper understanding of consumer decision-making processes. Loyalty tactics include validating customers' choices, building familiarity, and gamifying and personalizing reward programs.

SEO AUDIT CHECKLIST + TEMPLATE (GOOGLE SHEET)

75% of this SEO checklist applies to most websites, excluding e-commerce. 25% is specific to SaaS sites. It covers checklists for backlink audits, internal link audits, on-page SEO issues, GSC audits, and more. Links to instructions and relevant tools are also included.

12 MUST-READ CRO CASE STUDIES TO INSPIRE YOUR NEXT CAMPAIGN

This article presents CRO case studies that offer insights for marketers. From enhancing in-store sales through digital marketing to maximizing ad spend with creative landing pages, each case study highlights innovative approaches and techniques to improve conversion rates and drive business growth.

X ADDS STREAMLINED AD SET-UP WITH AI-BASED TARGETING

X has launched a new, simplified process for launching ads. Its new AI-powered Optimized Targeting feature, which allows X's algorithms to reach people beyond your targeted audience when there's potential to achieve better ROI, is activated by default for Sales campaigns. X observed an average increase of 10% in click-through rates and an average increase of 16% in conversion rates in beta testing. The platform has also added a new cost estimate feature that provides a projected CPM range.

APPLYING THE BRAND GROWTH MODEL TO DR MARTENS AND BIRKENSTOCK

Dr. Martens and Birkenstock have similar financials, yet Birkenstock is valued at 10X more due to its rate of growth. This author applies her Brand Growth Model to each brand, explaining both Birkenstock's higher growth outlook, as well as steps Dr. Martens can take to reverse course. The model breaks brand building into 2 phases: definition (solving a niche problem) and scaling (expanding to new customers and/or use cases). Based on this analysis, Dr. Martens should launch marketing campaigns to reach new subcultures, run a brand campaign that opens up its relevance and desirability, and seek new brand collaborations to help with both audience and distribution.

HOW TO RUN USER CONFERENCES FOR A GROWTH TURBO BOOST

Turbo Boosts, part of the Racecar growth framework, are one-off events that accelerate growth temporarily. User conferences can generate meaningful word-of-mouth and community boost, translating into both acquisition and engagement. This author recommends answering 4 critical questions before launching a user conference and explains how two tech brands did it right.

10 TIPS TO BECOME A SEO LEAD

10 tips to climb the SEO career ladder.

3 CHATGPT PROMPTS FOR KNOWING WHO YOUR BUYERS ARE

3 templated ChatGPT prompts for identifying target personas, understanding what they care about, and creating prospecting emails.

HOUSE VOTES IN FAVOR OF BILL THAT COULD BAN TIKTOK, SENDING IT ONWARD TO SENATE

TikTok faces uncertainty as the House greenlights a bill with provisions that could lead to its ban or sale. The vote pushed the platform's fate into the hands of the Senate amid escalating concerns over national security and free speech.

BIG TECH CAN'T HOARD BRAINWAVE DATA FOR AD TARGETING, COLORADO LAW SAYS

Colorado has become the first state to extend its privacy law to protect neural data, aiming to prevent tech companies from hoarding brainwave data without consent. The law mandates transparency, consent, and easy access for users regarding neural data usage, especially in targeted advertising. Similar legislation is also progressing in California.

APPLE FORCED TO PULL META'S WHATSAPP, THREADS FROM CHINA'S APP STORE

Apple was ordered by the Chinese government last week to remove WhatsApp, Threads, as well as Signal and Telegram from the App Store in China. These apps have been used to organize protests and social movements against the government in the past. However, many Chinese citizens are well-versed in getting around them through the use of VPNs and workarounds.

7 WAYS TO ELEVATE YOUR RESPONSIVE SEARCH ADS

While Google's responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize. This article walks through 7 tactics to improve RSA performance, including keyword insertion, countdown insertion, ad pinning, and ad experiments.

HOW TO 10X YOUR EVENT SIGN-UPS

To boost event sign-ups, consider changing the word "Sign Up" to "Apply" in your event promotion. It creates a sense of exclusivity and boosts attendee confidence, while also allowing you to gather more data about your audience. Even though it may deter some potential attendees, those who apply and get accepted are likely to be more engaged and valuable participants.

7 BORING SEO TASKS DONE IN 1 MINUTE WITH CHATGPT

AI SUBREDDIT FINDER

Search for relevant subreddits instantly without endless browsing. This database leverages data from 2024 and includes every subreddit with 1K members or more. Results show the 30 most relevant subreddits, their member counts, and relevance to your search. The first 3 searches are free.

NETFLIX: HOW THE STREAMING GIANT IS STILL GAINING MARKET SHARE

Netflix's latest earnings report showcases its remarkable ability to attract and retain subscribers. The company faced several challenges such as password-sharing crackdowns and pricing adjustments, but was able to successfully adapt to changing market dynamics and maintain its leadership position. Netflix focused on delivering value through a combination of compelling content, personalized recommendations, and strategic initiatives like live events and gaming.

ANCHORING BEYOND PRICING: HOW TO INCREASE YOUR BRAND'S PERCEIVED VALUE

The anchoring effect is when people depend too much on the first piece of information they get for decisions. De Beers, a diamond brand, exploited this principle by advertising “2 months' salary” as the appropriate price for a diamond ring, which provided an anchor to consumers who didn't know how much to pay for a diamond. Anchors can also be used to clarify positioning, such as “Netflix for books”. The category you market your brand in can also make a difference in how consumers perceive its value.

REDDIT'S GROWTH TO 1 BILLION MONTHLY USERS, EXPLAINED

Reddit IPO'd at $6.5 billion this year. It boasts over 1 billion monthly active users on its platform. Five major phenomena allowed Reddit to reach these milestones, including a shift in its target customer base, an unforeseen global pandemic, and a strategic partnership with Google. Reddit shed its ‘niche and nerdy' image by redesigning the platform UX and supporting interest-based communities, which allowed it to gain broader appeal. The platform's moderation system also allows it to succeed over competitors like Quora.

REWRITING AN INEFFECTIVE COLD EMAIL

A breakdown of how an “ugly” cold email was rewritten into a “decent” one.

3 POSITIONING ANCHORS

Positioning is choosing a frame of reference.

A REMINDER FOR COPYRIGHT INFRINGEMENT

Posting pictures of celebrities wearing your products on social media platforms without permission can get you sued for copyright infringement.

TIKTOK NOTES: EVERYTHING WE KNOW ABOUT THE NEW PHOTO APP

TikTok's venture into photo-sharing with TikTok Notes is a strategic move to compete with Instagram. TikTok Notes offers a space for functional and informative posts, distinct from Instagram's aesthetic-driven approach. It has a 'For You' and a 'Following' feed and the posts allow for headlines and long captions. The app is currently being tested in Canada and Australia before a potential global rollout.

AMAZON INTRODUCES AN INTERACTIVE AND SHOPPABLE AD-SUPPORTED CHANNEL ON PRIME VIDEO AND FREEVEE

Customers in the United States can now shop alongside their favorite creators, brands, and celebrities on Amazon Live's new interactive, shoppable, and free ad-supported (FAST) channel on Prime Video and Freevee. While watching the new channel, customers can open the Amazon Shopping app on their phone, type “shop the show” into the search bar, and they'll be directed to a carousel highlighting featured products they see on TV in real time.

HOW TO WRITE A CONCLUSION THAT DRIVES ENGAGEMENT

3 WAYS TO INCREASE EMAIL & SMS FREQUENCY

This piece highlights 3 brands that saw increased results when they started sending more emails to their customers. When Aura Bora shifted its focus from acquisition to retention, it doubled its brand emails while maintaining engagement and exceeded revenue forecasts. Proozy used AI for personalized, high-volume campaigns, tailoring deals to customer preferences. This led to a 120%+ increase in SMS click rates YoY. Linksoul reduced unsubscribes by integrating SMS and email flows, which resulted in an 80%+ revenue boost.

INFLUENCER MARKETING TASKS YOU SHOULD & SHOULDN'T AUTOMATE

Introducing automation into influencer marketing workflows is a thin line to walk because it's a relationship business. Creators like to feel special, valued, and noticed. Tasks you should not automate include sending collaboration offers, negotiating deals, giving feedback, and doing outreach. Meanwhile, for tasks like onboarding, tracking content, and answering FAQs — that's when tools like Modash, Chatbots, Social Snowball, or Trello play a critical role in streamlining repetitive workflows.

CHATGPT PROMPT TO AUTOMATE AD CAMPAIGN SETUP

A templated prompt to find high-intent keywords relevant to an existing landing page and then organize them into themed ad groups. The process requires you to upload a PDF of your landing page to ChatGPT.