TLDR MARKETING 2024-04-23

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WHY SOME MARKETERS ARE BETTING ON THE APPLE VISION PRO

There's been a shift in attention from the metaverse to the Apple Vision Pro. Brands have been testing immersive experiences and integrating them into users' real-world environments. Companies like e.l.f. Beauty have been seeing 50% higher conversion rates on their Vision Pro apps compared to their mobile apps. Wayfair, Lowe's, and J.Crew have released apps for Vision Pro that let users experience products through the headset. Any kind of experience designed for the headset is helping brands stand out at this point.

AVERAGE SCREEN TIME AND SOCIAL MEDIA USAGE BY REGION

This article contains charts with the average screen time and the average social media time by country. South Africa, Brazil, and the Philippines lead the list with people spending more than 50% of their time in front of a screen.

19 SMALL (BUT POWERFUL) WRITING TIPS

This post contains 19 tips to improve the quality of your writing. Remove the word “that” as it is typically unnecessary. Make the last word the most important word in a sentence. Make your first sentence a short and strong declarative statement.

WHAT IT TAKES TO LAUNCH AND GROW A SUCCESSFUL INSTAGRAM SUBSCRIPTION

This article looks at how 3 Indonesian creators grew their Instagram Subscriptions. Offer exclusive and consistent content tailored to your audience's interests and preferences. This is key to building and maintaining a close-knit community with your followers. Instagram Stories and Live are the 2 most popular content formats used by the 3 creators. They post anywhere from 5-7 Stories per day and go live 2X a week. Their fans prefer fast-paced updates on what's going on in their lives. Creators need to identify a content plan that works best for their communities.

THE SCIENCE OF LOYALTY: 12 ACTIONABLE TACTICS FOR BRANDS AND MARKETERS

This piece dissects loyalty into neurobiological principles and behavioral elements, offering a deeper understanding of consumer decision-making processes. Loyalty tactics include validating customers' choices, building familiarity, and gamifying and personalizing reward programs.

SEO AUDIT CHECKLIST + TEMPLATE (GOOGLE SHEET)

75% of this SEO checklist applies to most websites, excluding e-commerce. 25% is specific to SaaS sites. It covers checklists for backlink audits, internal link audits, on-page SEO issues, GSC audits, and more. Links to instructions and relevant tools are also included.

12 MUST-READ CRO CASE STUDIES TO INSPIRE YOUR NEXT CAMPAIGN

This article presents CRO case studies that offer insights for marketers. From enhancing in-store sales through digital marketing to maximizing ad spend with creative landing pages, each case study highlights innovative approaches and techniques to improve conversion rates and drive business growth.

X ADDS STREAMLINED AD SET-UP WITH AI-BASED TARGETING

X has launched a new, simplified process for launching ads. Its new AI-powered Optimized Targeting feature, which allows X's algorithms to reach people beyond your targeted audience when there's potential to achieve better ROI, is activated by default for Sales campaigns. X observed an average increase of 10% in click-through rates and an average increase of 16% in conversion rates in beta testing. The platform has also added a new cost estimate feature that provides a projected CPM range.

APPLYING THE BRAND GROWTH MODEL TO DR MARTENS AND BIRKENSTOCK

Dr. Martens and Birkenstock have similar financials, yet Birkenstock is valued at 10X more due to its rate of growth. This author applies her Brand Growth Model to each brand, explaining both Birkenstock's higher growth outlook, as well as steps Dr. Martens can take to reverse course. The model breaks brand building into 2 phases: definition (solving a niche problem) and scaling (expanding to new customers and/or use cases). Based on this analysis, Dr. Martens should launch marketing campaigns to reach new subcultures, run a brand campaign that opens up its relevance and desirability, and seek new brand collaborations to help with both audience and distribution.

HOW TO RUN USER CONFERENCES FOR A GROWTH TURBO BOOST

Turbo Boosts, part of the Racecar growth framework, are one-off events that accelerate growth temporarily. User conferences can generate meaningful word-of-mouth and community boost, translating into both acquisition and engagement. This author recommends answering 4 critical questions before launching a user conference and explains how two tech brands did it right.

10 TIPS TO BECOME A SEO LEAD

10 tips to climb the SEO career ladder.

3 CHATGPT PROMPTS FOR KNOWING WHO YOUR BUYERS ARE

3 templated ChatGPT prompts for identifying target personas, understanding what they care about, and creating prospecting emails.