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Motorola launched a “Styled With Moto” campaign that uses gen AI to create outfits inspired by the brand's “batwing” logo and the 6 colors of its new line of Razr folding smartphones. The 30-second campaign video shows more than a dozen looks worn by virtual fashion models in a variety of settings.
Snapchat campaigns result in an 84% lift in tune-in for TV shows and movies. The platform reaches a unique audience, with 79% of impressions served to households not reached by TV ads. 1 in 3 tune-ins coming from new viewers. Campaigns using multiple Snapchat ad products see over twice the lift compared to those using fewer ad products.
The SPACER framework aligns PMs and PMMs on a feature's value by focusing on 6 dimensions: Story, Pricing, Abilities, Competitive Differentiator, End User, and Roadmap. It clarifies the feature's purpose, packaging, capabilities, unique aspects, target users, and release timeline. This prevents misalignments that could lead to overselling or targeting the wrong audience.
Attio's homepage presents critical information above the fold, digs into 3 key value props, and ends the page with the rest of the product features and a clear message of who the product is for.
A round-up of recent titles that present fresh takes on marketing strategy, economics and finance, AI, startups, Amazon, and more. These include Simple Marketing for Smart People, The 10-Second Customer Journey, and Think Like a Brand – Act Like a Startup.
Two systemic problems that marketers often face are not knowing what anyone else is working on and not knowing when something is expected to get accomplished. Tools like Notion or Trello are useful for managing marketing projects. This article includes a Notion template for managing marketing projects that includes tasks in each project, goals, RACI matrix, and more.
This tool provides summaries of YouTube videos. It summarizes the main points of podcasts, lectures, product launches, and tech reviews with time stamps.
Generative AI can craft persuasive ads tailored to individual psychological profiles, such as ads for extroverts highlighting the social features of a product. Research shows these personalized ads are more effective than generic ones, even when consumers know they are AI-generated.
Tips for running good A/B tests include defining clear goals, testing one variable at a time, and monitoring metrics beyond the primary goal.
Creators can now download their videos without a TikTok watermark, making them easier to repurpose.
Words such as "delve" and "underscores" have been appearing more frequently in texts since the rise of LLMs.
Regulators argue Meta's new ad model fails to offer a less personalized alternative as required by the Digital Markets Act.
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Bland AI ran ad placements in TLDR newsletters to drive brand awareness and visibility amongst decision-makers at scale-ups and enterprises, as well as generate leads to fuel growth. Bland AI's Head of Growth calls out TLDR being one of their top performing channels and his experience working with TLDR's team as reasons for their multiple placements in several TLDR newsletters. Read the full case study here [4].
TikTok has announced Deals For You Days in the U.S. — a large sale offering discounts across thousands of trending products, beginning July 9. The company announced the sale immediately after Amazon revealed the date of its next Prime Day sales, which begin on July 16. Merchants and creators on TikTok will be able to participate in content challenges for short video and live shopping events during the sale event.
The surge in retail media has positioned Amazon to earn more from ads than Coca-Cola's entire global revenue, showcasing the sector's explosive growth. In 2024, retail media is projected to account for over 20% of digital ad spending, highlighting its increasing importance. This trend was a focal point at Cannes Lions, reflecting its critical role in modern marketing strategies.
This 10-page report shares the rising value of fandom and the community ties that are formed around niche trends. It provides insight into why fandoms are valuable and how users derive benefits from being part of topic-related groups. 80% of fans (14-44 year olds) use YouTube to consume content about the person or things they're a fan of at least weekly. 74% of Gen Z fans (14-24 year olds) agree they like seeing brands engage with things they're a fan of.
Recent changes to Google's user interface have affected the volume and quality of organic website traffic, particularly for top- and bottom-of-funnel keywords. Mid-funnel content can help transition searchers from being problem-aware to solution-aware and improve brand awareness. Examples of mid-funnel content include feature round-ups, solution hijacking, quizzes, niche calculators, scorecards, and alternative assets.
By implementing an employee advocacy strategy, Wiz empowered its 1.2K employees to generate buzz, reaching millions on LinkedIn. Key tactics include providing ready-to-share content, personalized graphics, and running contests to encourage participation. This approach resulted in increased brand exposure, employee engagement, and a consistent social media presence.
Referral-AI leverages relationship intelligence to help teams close more deals. It identifies and utilizes the strongest relationships within your team's networks, allowing you to establish credibility and expedite engagement with target companies. It also offers automated, personalized outreach that's tailored to the identified relationships.
SERP analysis refers to analyzing the top results on Google for a given search query to figure out what it'll take to rank for that keyword. It determines the intent behind the search, but most SEOs don't go deep enough. This article provides a deep dive into the 5 steps for conducting a SERP analysis: reading the titles of the top results, taking notes on page contents, looking for other Google SERP features, taking note of other types of media that show up, and looking at the backlink profile and domain rating of the top results.
Earning customer trust through consistent interactions requires clear communication, responsible conflict handling, and respect for customer privacy. Building trust involves re-engaging past customers with personalized messages, recalling positive experiences, and providing exclusive rewards or early access to products.
This piece highlights the environmental impact of excessive email usage, using the author's personal experience of reaching Google storage limits due to a massive influx of emails. Large attachments and poorly targeted PR emails exacerbate this issue, contributing to digital waste. The disconnect from the physical costs of digital storage leads to environmental neglect. Despite the relatively small carbon footprint of email storage, its cumulative impact is significant.
Nail your LinkedIn posts by chunking your text, using simple words and short sentences, and embracing the space bar.
The viral success of Fujifilm's X100 cameras on TikTok has made them a must-have item, demonstrating the power of social media.
Figma Slides aims to offer a creative and collaborative alternative to established presentation tools like PowerPoint and Google Slides. It includes features like presenter notes, grid view, high-quality templates, and AI-powered text adjustments. Now officially a part of Figma's suite, Slides is free while in beta but will later become a paid feature.
49% of companies globally still depend heavily on third-party cookies. The travel, technology, public sector, and financial services industries are the most dependent. Many marketers feel unprepared for a cookie-free future, lacking a strong data foundation beyond third-party cookies. Spending on cookie-based targeting has decreased, and only 26% of companies have integrated data across their organizations.
Gumroad is a platform that allows creators to easily sell digital products online. It grew from a weekend project to a $142 million GMV success by focusing on simplicity and creator-centric strategies. For example, Gumroad implemented manual outreach by sending thousands of personalized emails to potential creators. It built educational resources, including tutorials and success guides, to position itself as an authority in the creator economy. The platform's flexible monetization options, like custom pricing and pay-what-you-want models, empowered over 46,000 creators in 2020, with eight making over $1 million.
Mobbin, a mobile and web design reference library, had a homepage that showcased the most recent additions to the library. Its team found from user testing that recognizable, big-brand assets were effective at capturing the attention of new visitors, but the logic of the homepage meant that less attractive assets were often shown. They tested a version of the page with a “sort by” function, with the default set to “by most popular.” This resulted in a 19% increase in transactions and a 48% lift in user engagement with the listings themselves.
This case study discusses the strategy that allowed HubSpot to become the largest corporate blog. The company's SEO strategy included running a massive corporate blog with 8.2 million monthly visits, targeting high-traffic keywords like “shrug emoji.” HubSpot effectively ranks twice on the first page for "product marketing" by creating targeted, educational content that matches search intent. Its annual "State of Marketing" report attracts numerous backlinks, significantly improving its SEO outcomes and organic visibility.
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Google has announced several upcoming enhancements to Google Analytics 4 (GA4) designed to help companies improve measurement and ultimately make better business decisions. AI-generated insights will provide clear, concise summaries that explain fluctuations in GA4 data in plain language. Users will be able to import advertising data from Pinterest, Reddit, and Snap directly into the tool. Cross-channel budgeting will allow marketers to track media pacing and projected performance against a target objective, like revenue, across channels. Google will also begin rolling out support for some of the Chrome Privacy Sandbox APIs to help brands reach audiences and measure effectively without third-party cookies.
This e-learning platform aims to help brands create effective ad campaigns on X. It offers step-by-step tutorials for beginners and focused learning paths for professional marketers to earn certifications and showcase their expertise. With 31 courses and 4 certifications available, X Ads Academy covers everything from mastering Ads Manager to implementing conversion tracking.
Understanding human irrationality can help brands run better experiments and ultimately achieve better results from their users. To start, map every decision your prospective customer goes through and the action they must take to get there. Find barriers and psychological friction points they may face along the way that cause them to postpone taking action. Invest in understanding their mindset, expectations, and needs. With this information, you can start running experiments informed by human biases and heuristics and designed to boost users' motivation to take action.
Unit21, a no-code platform for fraud detection, created the Fraud Fighters Manual by gathering insights from industry experts to combat fraud collectively. This printed and eBook manual generated millions in pipeline within six months by addressing taboo topics and leveraging expert credibility. The manual also enhanced sales conversations and positioned Unit21 as a thought leader in fraud prevention.
Growth teams frequently use improper research methods. They rely on misleading statistics and focus on the wrong metrics, such as new signups instead of retention. Growth teams favor short-term growth hacks over sustainable growth loops, resulting in higher churn. Misunderstanding user journeys leads to forcing users onto paths they don't want to take. Inefficiencies also arise from attempting to save money by building in-house solutions, which often wastes time and resources.
This post outlines how to use Claude to turn screenshots of data tables into graphs.
This brand's abandoned cart email flow reinforces how easy it is to use its product, compares its product to popular and worse alternatives, and presents a solid customer review that hits all emotional notes.
By converting still images into Reels, Quinn, an audio erotica app, leverages Instagram's algorithm to achieve significantly higher engagement and reach.
Notion has introduced Notion Sites, turning its one-click "Publish" button into a comprehensive suite of website-building features. It allows users and brands to create various types of websites, such as company homepages, job boards, and help centers, with options to connect custom domains or use Notion's URLs. Users can improve site visibility with SEO tools and Google Analytics integration. There is a Plus plan that allows for the customization of headers, themes, and favicons. Upcoming features include charts for visualizing data.
Key trends from Cannes Lions include embracing RMNs for data and attribution capabilities and scaling audience reach via partnerships on platforms like CTV. Publishers are prioritizing deeper funnel engagements and urging marketers to focus on purchase completion metrics. Sustainability, guided by the Global Alliance for Responsible Media, is prompting the adoption of eco-friendly practices. Cultural convergence, seen in installations like Stagwell's "Sport Beach," suggests leveraging sports fandom for audience engagement.
Marketers can employ the "Low Intent Match" method to identify search queries with unmet needs. This involves focusing on search intent where existing top content falls short, such as broad guides ranking for specific tools queries. By creating targeted content like "49 Best Voice of Customer Tools," they can better fulfill the exact need. The process includes deep manual keyword research, clustering keywords by SERP similarity, and analyzing groups for intent mismatches. This strategy can help content to rank quickly and draw significant traffic, even outranking major competitors.
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Growth marketing is all about using the resources you already have to
covers essential tools and strategies that will help you focus your marketing efforts on activities that truly move the needle. Read it
Distribute.so is a platform that streamlines all your GTM playbooks. It allows you to build fully customizable content pages, mini-websites, and lead magnets via a drag-and-drop editor. Dozens of page templates are available. The tool has 30+ integrations including ConvertKit, beehiiv, and HubSpot.
TikTok Shop launched the SOAR Together program to empower SMBs, entrepreneurs, and creators. The initiative aims to provide tailored support, resources, mentorship, and networking opportunities to help SMBs thrive on TikTok Shop. The first 2 programs under the initiative focus on supporting women-owned and LGBTQIA+ businesses.
In this interview, ClickUp's COO shares how a hybrid approach of PLG and sales-assist can lead to improved growth metrics and a 50% reduction in CAC payback. ClickUp aligns its teams across growth, product, sales, and customer experience, and segments the business into self-serve and sales-assisted. To make it work, it combines data from product activity, account details, and marketing signals to inform its sales strategy. The interview also covers details on other key pillars behind its strategy and its journey to successful growth.
The Labor Illusion explains why people may value something more when they think it takes a lot of effort. For example, a study found that homebuyers rated apartments 36% better if they'd been told a real estate agent had spent 9 hours researching, compared to a group told that their agent spent 1 hour. Brands can use this psychological principle by telling prospects in ads how much work went into the product, showing the thought process behind outcomes in product descriptions, or copying the scarcity and exclusivity in Hermes' buying process.