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Figma Slides aims to offer a creative and collaborative alternative to established presentation tools like PowerPoint and Google Slides. It includes features like presenter notes, grid view, high-quality templates, and AI-powered text adjustments. Now officially a part of Figma's suite, Slides is free while in beta but will later become a paid feature.
49% of companies globally still depend heavily on third-party cookies. The travel, technology, public sector, and financial services industries are the most dependent. Many marketers feel unprepared for a cookie-free future, lacking a strong data foundation beyond third-party cookies. Spending on cookie-based targeting has decreased, and only 26% of companies have integrated data across their organizations.
Gumroad is a platform that allows creators to easily sell digital products online. It grew from a weekend project to a $142 million GMV success by focusing on simplicity and creator-centric strategies. For example, Gumroad implemented manual outreach by sending thousands of personalized emails to potential creators. It built educational resources, including tutorials and success guides, to position itself as an authority in the creator economy. The platform's flexible monetization options, like custom pricing and pay-what-you-want models, empowered over 46,000 creators in 2020, with eight making over $1 million.
Mobbin, a mobile and web design reference library, had a homepage that showcased the most recent additions to the library. Its team found from user testing that recognizable, big-brand assets were effective at capturing the attention of new visitors, but the logic of the homepage meant that less attractive assets were often shown. They tested a version of the page with a “sort by” function, with the default set to “by most popular.” This resulted in a 19% increase in transactions and a 48% lift in user engagement with the listings themselves.
This case study discusses the strategy that allowed HubSpot to become the largest corporate blog. The company's SEO strategy included running a massive corporate blog with 8.2 million monthly visits, targeting high-traffic keywords like “shrug emoji.” HubSpot effectively ranks twice on the first page for "product marketing" by creating targeted, educational content that matches search intent. Its annual "State of Marketing" report attracts numerous backlinks, significantly improving its SEO outcomes and organic visibility.
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Google has announced several upcoming enhancements to Google Analytics 4 (GA4) designed to help companies improve measurement and ultimately make better business decisions. AI-generated insights will provide clear, concise summaries that explain fluctuations in GA4 data in plain language. Users will be able to import advertising data from Pinterest, Reddit, and Snap directly into the tool. Cross-channel budgeting will allow marketers to track media pacing and projected performance against a target objective, like revenue, across channels. Google will also begin rolling out support for some of the Chrome Privacy Sandbox APIs to help brands reach audiences and measure effectively without third-party cookies.
This e-learning platform aims to help brands create effective ad campaigns on X. It offers step-by-step tutorials for beginners and focused learning paths for professional marketers to earn certifications and showcase their expertise. With 31 courses and 4 certifications available, X Ads Academy covers everything from mastering Ads Manager to implementing conversion tracking.
Understanding human irrationality can help brands run better experiments and ultimately achieve better results from their users. To start, map every decision your prospective customer goes through and the action they must take to get there. Find barriers and psychological friction points they may face along the way that cause them to postpone taking action. Invest in understanding their mindset, expectations, and needs. With this information, you can start running experiments informed by human biases and heuristics and designed to boost users' motivation to take action.
Unit21, a no-code platform for fraud detection, created the Fraud Fighters Manual by gathering insights from industry experts to combat fraud collectively. This printed and eBook manual generated millions in pipeline within six months by addressing taboo topics and leveraging expert credibility. The manual also enhanced sales conversations and positioned Unit21 as a thought leader in fraud prevention.
Growth teams frequently use improper research methods. They rely on misleading statistics and focus on the wrong metrics, such as new signups instead of retention. Growth teams favor short-term growth hacks over sustainable growth loops, resulting in higher churn. Misunderstanding user journeys leads to forcing users onto paths they don't want to take. Inefficiencies also arise from attempting to save money by building in-house solutions, which often wastes time and resources.
This post outlines how to use Claude to turn screenshots of data tables into graphs.
This brand's abandoned cart email flow reinforces how easy it is to use its product, compares its product to popular and worse alternatives, and presents a solid customer review that hits all emotional notes.
By converting still images into Reels, Quinn, an audio erotica app, leverages Instagram's algorithm to achieve significantly higher engagement and reach.