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4 EMERGING AI TRENDS TO WATCH (AND TWO THAT MISSED THE MARK) (WEBINAR)

This webinar, which will be held on November 15, looks into how machine learning is revolutionizing marketing research. It will explore trends to watch in 2025, highlight promising AI solutions, and point out those that have underperformed.

21+ FREE STOCK IMAGES SITES TO FIND PHOTOS

This list features websites that offer high-quality images for commercial use. It features popular options like Unsplash and Pexels as well as niche collections like The Jopwell Collection. Each platform has unique licensing terms, often allowing unrestricted use. Verifying each site's requirements is key to compliant content creation.

HOW HUY FONG'S SRIRACHA WENT FROM HOT TO NOT

Huy Fong's rise to prominence was fueled by its iconic branding, but the decision to allow imitators to use similar bottle designs led to a diluted brand identity in a competitive market. When Huy Fong faced production halts due to supply issues, McIlhenny, the maker of Tabasco, seized the opportunity by positioning its own sriracha under the trusted Tabasco name, offering consumers a known brand in the wake of Huy Fong's shortage. McIlhenny differentiated itself while meeting demand by using Tabasco's strong legacy and protected branding.

WHY YOUR PRODUCT IDEA SOUNDS TOO COMPLICATED

The "Simple to WTF" scale illustrates how product descriptions can range from clear and concise to overly complex and confusing. The simplest descriptions use familiar adjective-noun combinations (e.g. "electric car"), while more complex ones involve niche comparisons (e.g. "X for Y") that can be harder to grasp. Overly detailed or abstract explanations often confuse audiences. Simplifying descriptions by using customer feedback and positioning against familiar categories helps make products more relatable and memorable.

HOW GIFTED SOCIAL IS RESHAPING BRAND-CREATOR PARTNERSHIPS IN HOSPITALITY MARKETING

Gifted Social is a platform that revolutionizes brand-creator partnerships in hospitality marketing with a creator-first approach. It prioritizes genuine relationships and creator autonomy. Acting as a discovery tool, Gifted Social allows seamless connections between creators and hotels, restaurants, and cafes for authentic collaborations. With AI-powered matching, detailed influencer analysis, and engagement tracking, Gifted Social helps marketers find the right partner.

6 WAYS TO STAND OUT AS A B2B COMPANY

Scale your marketing vertically by adding more touch points to improve how you nurture prospects.

THE PROBLEM WITH TRAVEL BRAND MARKETING – AND HOW TO FIX IT

Travel brands are too stuck on traditional media, which is increasingly ineffective, and should instead focus on platforms like YouTube, Substack, and podcasts for greater engagement and ROI.

X RIVAL BLUESKY SEES MORE THAN 700,000 NEW USERS AFTER THE U.S. ELECTION

Bluesky's rapid growth underscores the appeal of an independent platform for users discontent with X's direction under Musk.

26 PREDICTIONS FOR SOCIAL MEDIA MARKETING IN 2025

Meta will focus on expanding AI-driven content in 2025, pushing users to generate AI images and engage with bots. Expect more AR features across Facebook and Instagram, including AR glasses integration and immersive experiences. Meta will also enhance video content, mimicking TikTok's short-form style, and prioritize AI improvements for advertising. Meanwhile, Threads may loosen political restrictions to foster real-time, topical discussions, and Snapchat will face challenges in competing with Meta and Apple's AR advancements.

THE STATE OF MARKETING OPERATIONS PROFESSIONALS IS OK, BUT IT'S GOING TO GET MUCH, MUCH BETTER

Marketing operations has evolved into a key role, with professionals earning six-figure salaries and a growing pool of experienced talent. The core responsibilities focus on data, technology, and process management, with a strong emphasis on data quality, enrichment, and integration. Integration is the top factor when evaluating new tools, with 81.3% of professionals prioritizing it. Despite advances, many companies still have low digital maturity, creating significant opportunities for growth.

HOW TO WRITE A HOOK: 7+ BOLD WAYS TO INSTANTLY GRAB ATTENTION

Techniques for grabbing attention include promise hooks that offer benefits, proof hooks that establish trust, and empathy hooks that connect emotionally. Statistic hooks use surprising data, while massive mistake hooks build trust by sharing relatable failures. Story hooks engage with compelling narratives, and question hooks spark curiosity to keep readers interested. Each approach aims to create intrigue and sustain reader engagement.

7 BLACK FRIDAY MARKETING IDEAS

Ideas for Black Friday include personalizing email campaigns based on customer behavior, running gratitude-focused social media contests, and collaborating with local businesses for joint promotions to strengthen community ties. Offering thank-you giveaways to loyal customers provides a meaningful alternative to discounts, while sharing authentic gratitude stories on social media adds warmth. Fun holiday experiences like scavenger hunts or trivia make shopping more enjoyable.

INSIDE STATSIG'S PRICING PHILOSOPHY

Statsig's transparent pricing strategy, charging only for features that incur costs or add customer value, has fueled its growth since its 2021 founding. The company reached $25M ARR through product experimentation and positioning itself as a comprehensive growth platform. Statsig offers three main plans: Developer (free), Pro, and Enterprise. Its 3-Part Tariff structure, based on event volume, ensures affordability and scalability. By offering core features for free and scaling with customer needs, Statsig encourages seamless, cost-effective upgrades.

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CHATGPT PROMPT FOR YOUR ICP

A templated prompt that helps you understand why your ideal customer would want to buy what you sell.

INSTAGRAM SAYS THAT IT DOES NOT REDUCE THE REACH OF SPONSORED CONTENT

Instagram doesn't deliberately downrank posts tagged as sponsored content in order to force brands to pay for reach.

HOW MUCH ARE YOU OVERSPENDING ON PAID ADVERTISING?

Improving conversion rates (CRO) can reduce PPC ad costs or increase profits. For example, doubling a site's conversion rate from 2% to 4% can boost profit contributions by 4.5X, enabling cost savings of nearly 78% or reinvestment for growth. CRO enhancements benefit all traffic sources and compound to double conversions while also refining PPC strategies to optimize costs.

YOU DON'T NEED TO BUILD A PERSONAL BRAND

The priority early in a career should be on producing great work rather than building a personal brand. A strong reputation develops naturally from genuine contributions and results as personal branding is a "lagging indicator" of success. Sharing valuable insights publicly can enhance reputation but it should stem from real experience, not attention-seeking. Delivering impactful, value-driven work ultimately creates an authentic and lasting brand.

WHY GREAT MARKETING IS RISKY AS HELL

Modern marketing often follows algorithms, leading brands to replicate successful patterns instead of taking bold risks. Ahrefs broke this mold by launching a children's book on SEO based on a simple idea: connecting with industry parents in an unexpected way. This gut-driven move provided a unique gift and refreshed the brand's image.

WHY GENERATIONAL STEREOTYPES ARE FAILING MARKETERS AND HOW TO MOVE PAST LABELS

Generational labels like "Gen Z" or "Millennials" often oversimplify and stereotype groups, overlooking the complex mix of factors that shape behaviors and values. Critics argue that such research is often more “clickbait” than evidence-based. These labels ignore life stage, era, and cohort differences, leading to one-dimensional marketing. Marketers should prioritize deeper research to avoid assumptions and achieve more effective, ethical results.

DYNAMIC MENU, SAVVY MARKETING KEY TO TACO BELL SUCCESS, EXPERTS SAY

60% of Taco Bell sales are from its app, where users are targeted with limited-time offers of familiar and experimental items.

82% OF TECH BUYERS WANT INTEGRATED GTM SOLUTIONS

THE STATE OF FASHION 2025: CHALLENGES AT EVERY TURN

Non-luxury sectors are expected to lead profit gains for the first time since 2010.

BBB BUSINESS TIP: BLACK FRIDAY STATS EVERY SMALL BUSINESS OWNER SHOULD KNOW

Free shipping impacts 75% of consumer decisions. 64% of shoppers aged 18-24 plan to shop on Black Friday. Mobile optimization is vital, as 79% of 2023 purchases were made on smartphones. While e-commerce is growing, brick-and-mortar sales are expected to hit $22.6 trillion by 2026. Cyber Monday may surpass Black Friday with over $13 billion in revenue. Timely text campaigns can boost engagement - 80% of people check texts within five minutes.

LESS BRAND SAFETY, MORE SEO SPEND IN 2025, FORRESTER PREDICTS

Brand safety concerns are predicted to decline in 2025 as 53% of U.S. B2C marketers become less focused on brand safety. 10 major brands are shifting away from DoubleVerify. SEO spending is set to triple, driven by AI integration in search engines. TikTok will continue to see investment, with 10% of performance media budgets directed toward social commerce. 46% of CMOs plan to integrate performance and brand media, while 35% aim to combine creative and media assignments.

MARKETING TEARDOWN: OWNING A HOLIDAY

Brands can benefit from "owning" holidays that align with their products or values. Successful campaigns require creativity and long-term commitment. For example, Nathan's Famous solidified the company's association with the Fourth of July through a hot dog eating contest now linked with summer and patriotism. Domino's capitalized on Super Bowl Sunday for increased orders but competes with Little Caesar's, the NFL's "official pizza."

SKIMS MARKETING STRATEGY: A MASTERCLASS ON BRAND COLLABORATIONS

Skims leverages brand collaborations as a key tactic, aligning with cultural events to elevate its presence in fashion and sports. Partnerships with high-profile figures like Charli XCX and Team USA athletes showcase the brand's commitment to inclusivity and diverse representation. Skims' influencer marketing program also amplifies its brand reach, utilizing social media whitelisting to drive relatability and authenticity.

DON'T LET GENERIC CTAS HURT YOUR CONVERSION

When creating CTAs, add social proof, such as "Join 70,000+ creators." Address objections by saying, "Try X in 5 minutes." Offer something free, like "Get the first chapter free." Clarify the value, for example, "Get a free 15-min consult." Specify the next action, such as "Take a 2-min tour." Avoid generic CTAs to boost conversions.

SEOFOMO NEWS

SEOFOMO News is a real-time news community for SEO and digital marketing professionals that provides updates without the distractions of social media. The platform prioritizes high-quality content and fosters insightful discussions. Users can contribute news, updates, and resources while engaging in positive, moderated conversations.

THE MARKETING PLAYBOOK FOR A CIRCULAR ECONOMY

Circular economies are based on three principles: eliminating waste and pollution, circulating products and materials, and regenerating nature. For marketers, circular business models offer a way to build brand differentiation, especially in mature markets where brand growth is currently fought for, often via small incremental additions to products. Marketers should move from one-off pilots towards core circular revenue generation models, from transactional towards long-lasting customer-brand relationships, from niche towards mass-market appeal, and from sales-driven KPIs towards value-focused outcomes.

THE $1,000 COLD EMAIL ALTERNATIVE THAT'S BREAKING B2B SALES

With a 1% success rate in cold email outreach and high LinkedIn ad costs, the new “pay-per-pitch” trend - where companies pay prospects for meetings - promises a nearly 100% engagement rate. Yotpo's viral $1,000 intro offer exemplifies this approach, trading ad budgets for guaranteed attention and stronger trust. This method is reshaping B2B sales as companies prioritize direct compensation for engagement over traditional, less effective channels.

TV ADVERTISING DRIVES BRAND RESULTS: HERE'S WHAT THE NUMBERS SAY

TV advertising remains valuable for driving web traffic. Research by the Video Advertising Bureau (VAB) showed that 931 first-time advertisers collectively invested over $4 billion since 2021, with brands seeing an average 12% increase in website traffic during their debut month and sustained growth of 20%. Direct-to-consumer brands stood out, achieving an average increase of 622K unique monthly visitors, and brands spending over $10 million saw a 36% initial boost and 42% sustained growth. Although first-time advertisers typically increased their spending after initial campaigns, the rate of growth in investments decreased each year.

THE NEW RULES OF MARKETING WITH GARY VAYNERCHUK (38 MINUTE PODCAST)

Social creative now drives reach in marketing, marking a shift where it leads campaigns instead of being an afterthought.

7 PSYCHOLOGY-BACKED REASONS WHY PEOPLE BUY

Psychology-backed mental models like authority bias, confirmation bias, and price anchoring can enhance how well content resonates with target audiences.

WHY TIKTOK SHOP IS A VIRAL SALES CHANNEL – AND HOW TO GET STARTED

A guide on how to access and set up TikTok Shop for your business.

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AUSTRALIA TO BAN SOCIAL MEDIA FOR KIDS UNDER 16

A proposed new law in Australia will prohibit social media access for users under 16, with platforms like Instagram and TikTok expected to enforce the restrictions. Prime Minister Albanese says there is a need for societal standards in online safety. The government will work on age verification measures over the next year. The law is set to be introduced in two weeks and will take effect 12 months after it passes.

CANADA ORDERS SHUTDOWN OF TIKTOK OFFICES OVER SECURITY RISKS

Canada has ordered the closure of TikTok's offices, citing national security concerns linked to ByteDance's operations. The ban does not extend to the app itself, so users and businesses are allowed to continue engaging with it. The decision, which will impact hundreds of jobs, follows scrutiny over data privacy and a government device ban in 2023.

JOURNALIST REQUESTS: HOW TO FIND THEM AND RESPOND FOR COVERAGE

Use journalist requests to earn media placement and backlinks as a strategic alternative to traditional PR pitching. Platforms like HARO, Qwoted, and Source of Sources facilitate this by connecting journalists with experts quickly and efficiently. Responding fast - ideally within 24 hours - is key, as journalists often close requests early once they have suitable sources. Avoid using AI for responses, as journalists prefer unique, authentic insights and are adept at spotting generic replies. Establishing credibility by highlighting expertise and pairing pitches with relevant data can further boost success rates.

4 TIPS TO INCREASE HOMEPAGE LEADS

Make sure your visitors know exactly what happens next by detailing what a demo, trial, or strategy call includes and its benefits. Use microcopy near CTAs to address potential objections with phrases like “commitment-free” or “45-min session.” Build trust by adding quantified proof points such as “150% faster setup” and back them up with evidence. Offer risk-reversal guarantees, such as “20% CVR lift in 3 months or you don't pay,” to reassure potential buyers and improve conversion rates.

CLARITY > CATCHY

Cognism found that shifting to straightforward, detailed messaging on its homepage with a 106-word H1 + H2 and clear bullet points led to a 40% increase in conversions. This approach focused on answering essential user questions - what the company does, who it's for, and why it's better. It proved that informative and functional content can outperform traditional, vague, or overly inspirational messaging.

GOOGLE VIDS LAUNCHES FOR WORKSPACE CUSTOMERS

Available on select Google Workspace plans, Google Vids lets teams create professional videos for internal communications, training, and support without requiring video skills. The app provides AI-generated storyboards, stock media, and a teleprompter feature, making it easy for non-designers to build video content. Workspace users can access these tools free of charge until December 2025, after which usage limits may apply.

PMM JETPACK

The PMM Jetpack, created by Jason Oakley, is an annual membership-based content library designed to equip Product Marketing Managers with templates, playbooks, and resources. Members receive monthly playbooks, continuously updated content, and curated examples. Created with hundreds of hours of effort, it provides practical tools and guidance aimed at helping PMMs thrive. An interactive demo is available, and early sign-ups (by November 8) receive a lifetime 50% discount.

THE ULTIMATE PLAYBOOK FOR MARKETING DISTRIBUTION CHANNELS - PART 2

Marketing channels fail for several common reasons, each with specific fixes. Misaligned messaging and broad targeting lead to poor engagement - solutions include tailoring messages to audience priorities and using niche targeting to reduce acquisition costs. Budget misallocation drains resources, so reallocating funds based on ROI can improve results. Channel-specific strategies are crucial since broadly repurposed content often underperforms. Continual testing and pivoting - adjusting creatives, audiences, and budgets - helps marketers optimize performance and adapt to each channel's unique needs.

BRAND PERCEPTION: WHAT IT IS & HOW TO MEASURE IT

THE ROLE OF AD DOLLARS IN THE 2024 PRESIDENTIAL ELECTION

Political ad spend hit $10.53 billion in 2024. Trump's victory involved minimal paid media, calling the impact of political ad spending into question. Spending leaned heavily on addressable media such as CTV, while social platforms like Meta saw a 50% drop in ad spend. This shift highlights a changing landscape where candidate presence may be as influential as ad spend.