TLDR MARKETING 2024-11-13

THE TOP 100 CONSUMER PRODUCTS THIS HOLIDAY SEASON

This site helps simplify holiday shopping by curating and ranking popular items based on rising search interest in the U.S. It also offers brands a glimpse into customer trends leading to the holiday season and can help inform marketing strategies. Some of the products leading the ranking include baggy jeans, cardigans, ice cream makers, retro-style items for the bathroom, and more.

META TO OFFER FACEBOOK AND INSTAGRAM USERS IN EUROPE LESS PERSONALIZED ADS

Meta will stop using historical data for ad targeting in Europe, narrowing personalization to recent session information and basic demographics. In response to EU regulations, Meta now provides a non-subscription option for less personalized ads on Facebook and Instagram. These adjustments, aimed at increasing user control over data, signal Meta's willingness to adapt to Europe's privacy landscape.

PROMOTIONS IN ITALICS ARE MORE EFFECTIVE

Using italic fonts in promotional ads can significantly boost consumer engagement. Research has found that slanted italics increase purchase intentions by creating a sense of urgency, as people perceive the promotion as shorter-lived. In one study, 3 times more people clicked on an email link for a Starbucks deal when the text was italicized. Similarly, consumers were 30.7% more likely to buy from a restaurant promotion in italics. The effect is maximized when the slant is sharper (up to 35°) than standard italics, but it fades if the text doesn't promote a specific deal or if the slant is leftward.

HOW TO ALIGN YOUR SOCIAL MEDIA STRATEGY WITH BUSINESS GOALS

Align your social strategy with business objectives by focusing on increasing awareness, acquiring customers, and deepening engagement. Boost impressions using zero-click content, blog summaries, and repurposed posts that provide standalone value. Address pain points by solving customers' problems through educational content that guides them to your solution. Show product utility through demos, exclusive offers, and complementary product promotions. Experiment by commenting on similar accounts, adjusting hooks and posting times, and building series from high-engagement content to refine your approach.

5 SCRAPPY WAYS TO GET INSIGHTS

Use tools like Gong for QBR recordings and AI summaries to identify issues and customer pain points. Export won opportunities and apply simple formulas for quick insights on sales cycle data. Platforms like Wynter provide feedback within days for enterprise buyer research. Campaign and event impacts can be assessed by cross-referencing participant and opportunity data with AI. While these methods aren't perfect or scalable, they're better than nothing.

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4 EMERGING AI TRENDS TO WATCH (AND TWO THAT MISSED THE MARK) (WEBINAR)

This webinar, which will be held on November 15, looks into how machine learning is revolutionizing marketing research. It will explore trends to watch in 2025, highlight promising AI solutions, and point out those that have underperformed.

21+ FREE STOCK IMAGES SITES TO FIND PHOTOS

This list features websites that offer high-quality images for commercial use. It features popular options like Unsplash and Pexels as well as niche collections like The Jopwell Collection. Each platform has unique licensing terms, often allowing unrestricted use. Verifying each site's requirements is key to compliant content creation.

HOW HUY FONG'S SRIRACHA WENT FROM HOT TO NOT

Huy Fong's rise to prominence was fueled by its iconic branding, but the decision to allow imitators to use similar bottle designs led to a diluted brand identity in a competitive market. When Huy Fong faced production halts due to supply issues, McIlhenny, the maker of Tabasco, seized the opportunity by positioning its own sriracha under the trusted Tabasco name, offering consumers a known brand in the wake of Huy Fong's shortage. McIlhenny differentiated itself while meeting demand by using Tabasco's strong legacy and protected branding.

WHY YOUR PRODUCT IDEA SOUNDS TOO COMPLICATED

The "Simple to WTF" scale illustrates how product descriptions can range from clear and concise to overly complex and confusing. The simplest descriptions use familiar adjective-noun combinations (e.g. "electric car"), while more complex ones involve niche comparisons (e.g. "X for Y") that can be harder to grasp. Overly detailed or abstract explanations often confuse audiences. Simplifying descriptions by using customer feedback and positioning against familiar categories helps make products more relatable and memorable.

HOW GIFTED SOCIAL IS RESHAPING BRAND-CREATOR PARTNERSHIPS IN HOSPITALITY MARKETING

Gifted Social is a platform that revolutionizes brand-creator partnerships in hospitality marketing with a creator-first approach. It prioritizes genuine relationships and creator autonomy. Acting as a discovery tool, Gifted Social allows seamless connections between creators and hotels, restaurants, and cafes for authentic collaborations. With AI-powered matching, detailed influencer analysis, and engagement tracking, Gifted Social helps marketers find the right partner.

6 WAYS TO STAND OUT AS A B2B COMPANY

Scale your marketing vertically by adding more touch points to improve how you nurture prospects.

THE PROBLEM WITH TRAVEL BRAND MARKETING – AND HOW TO FIX IT

Travel brands are too stuck on traditional media, which is increasingly ineffective, and should instead focus on platforms like YouTube, Substack, and podcasts for greater engagement and ROI.

X RIVAL BLUESKY SEES MORE THAN 700,000 NEW USERS AFTER THE U.S. ELECTION

Bluesky's rapid growth underscores the appeal of an independent platform for users discontent with X's direction under Musk.