TLDR Index
TLDR Marketing

TLDR MARKETING 2024-11-11

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02STRATEGIES & TACTICS

MARKETING TEARDOWN: OWNING A HOLIDAY

Brands can benefit from "owning" holidays that align with their products or values. Successful campaigns require creativity and long-term commitment. For example, Nathan's Famous solidified the company's association with the Fourth of July through a hot dog eating contest now linked with summer and patriotism. Domino's capitalized on Super Bowl Sunday for increased orders but competes with Little Caesar's, the NFL's "official pizza."

marketergems.com4 min read

SKIMS MARKETING STRATEGY: A MASTERCLASS ON BRAND COLLABORATIONS

Skims leverages brand collaborations as a key tactic, aligning with cultural events to elevate its presence in fashion and sports. Partnerships with high-profile figures like Charli XCX and Team USA athletes showcase the brand's commitment to inclusivity and diverse representation. Skims' influencer marketing program also amplifies its brand reach, utilizing social media whitelisting to drive relatability and authenticity.

nogood.io6 min read

DON'T LET GENERIC CTAS HURT YOUR CONVERSION

When creating CTAs, add social proof, such as "Join 70,000+ creators." Address objections by saying, "Try X in 5 minutes." Offer something free, like "Get the first chapter free." Clarify the value, for example, "Get a free 15-min consult." Specify the next action, such as "Take a 2-min tour." Avoid generic CTAs to boost conversions.

linkedin.com1 min read

03RESOURCES & TOOLS

SEOFOMO NEWS

SEOFOMO News is a real-time news community for SEO and digital marketing professionals that provides updates without the distractions of social media. The platform prioritizes high-quality content and fosters insightful discussions. Users can contribute news, updates, and resources while engaging in positive, moderated conversations.

news.seofomo.coTool

THE MARKETING PLAYBOOK FOR A CIRCULAR ECONOMY

Circular economies are based on three principles: eliminating waste and pollution, circulating products and materials, and regenerating nature. For marketers, circular business models offer a way to build brand differentiation, especially in mature markets where brand growth is currently fought for, often via small incremental additions to products. Marketers should move from one-off pilots towards core circular revenue generation models, from transactional towards long-lasting customer-brand relationships, from niche towards mass-market appeal, and from sales-driven KPIs towards value-focused outcomes.

ellenmacarthurfoundation.org30 min read

04MISCELLANEOUS

THE $1,000 COLD EMAIL ALTERNATIVE THAT'S BREAKING B2B SALES

With a 1% success rate in cold email outreach and high LinkedIn ad costs, the new “pay-per-pitch” trend - where companies pay prospects for meetings - promises a nearly 100% engagement rate. Yotpo's viral $1,000 intro offer exemplifies this approach, trading ad budgets for guaranteed attention and stronger trust. This method is reshaping B2B sales as companies prioritize direct compensation for engagement over traditional, less effective channels.

marketingideas.com3 min read

TV ADVERTISING DRIVES BRAND RESULTS: HERE'S WHAT THE NUMBERS SAY

TV advertising remains valuable for driving web traffic. Research by the Video Advertising Bureau (VAB) showed that 931 first-time advertisers collectively invested over $4 billion since 2021, with brands seeing an average 12% increase in website traffic during their debut month and sustained growth of 20%. Direct-to-consumer brands stood out, achieving an average increase of 622K unique monthly visitors, and brands spending over $10 million saw a 36% initial boost and 42% sustained growth. Although first-time advertisers typically increased their spending after initial campaigns, the rate of growth in investments decreased each year.

marketingdive.com2 min read