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A study found that after ChatGPT's launch, demand for freelance jobs in automation-prone fields dropped 21%, with writing, software development, and engineering jobs most affected. Graphic design and 3D modeling gigs fell by 17% due to AI image generation tools.
To reduce content clutter and improve site health, focus on posts with low traffic, no conversions, or outdated information. Remove content that targets zero-search keywords, has no backlinks, or shows minimal engagement. Eliminate duplication or redundancy, especially if similar topics are now merged in search intent. Remove programmatically produced posts with low search value and translations in languages with no relevant search volume.
Melissa Kwan's eWebinar achieved $1M ARR in 36 months despite costly missteps like a $130K affiliate marketing spend yielding only $500/month. Her experience reveals the challenges of scaling a product-led company, including failed Product Hunt launches and ineffective paid ads due to unclear messaging and execution. Kwan's journey shows the value of learning from failures to discover sustainable, scalable growth strategies.
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DTC marketers are forged in the fire of thin margins and high-pressure environments – and B2B marketers taking note can gain a winning edge. Motion's free masterclass [9] features Dave Gerhardt, Evan Lee, and Nick Shackelford talking about what B2B marketers can learn from DTC's ironed-out process for making winning ads at scale.
B2B strategies should focus on organic (40%) and direct (30%) channels to build trust, while paid and social channels support. B2C businesses prioritize speed, using paid and social channels (30% each) supplemented by organic and direct. Diversify channels to avoid over-reliance, build owned assets like email lists, and monitor metrics for optimization. Test strategies, set realistic timelines, and limit dependency on paid ads to manage growth and costs effectively.
Nano influencers charge as low as $25 per post, while mega influencers can exceed $20K. Typical rates are $10 per 1K followers on Instagram, $5–$2.5K on TikTok, and $20 per 1K subscribers on YouTube. Collaborations can range from sponsored content to giveaways, with costs shaped by content type and influencer engagement.
Long-term creator-brand deals are gaining traction, with creators like Airrack advocating for year-long partnerships. Smaller brands often stick to one-off deals as budget constraints limit flexibility, but larger brands are gradually moving toward collaboration-driven strategies. Industry leaders suggest that integrating creator deals into media budgets, rather than PR or social video spend, could streamline the process and foster growth in the long run.
Create a #marketing-ideas channel on Slack or Teams to make an immediate impact in a new marketing job. Invite colleagues from all departments. The channel should encourage all suggestions, with no “bad” ideas, and be actively maintained by sharing examples weekly. This approach helped one marketer at Wiz launch a successful "Cloud Security Job Board" by adapting a competitor's concept.
Emerging social networks like Bluesky and Mastodon have small user bases, making them inefficient for brand investment. New platforms require time to learn and adapt, limiting content performance. Focus on optimizing established networks with larger audiences instead of chasing new ones. Secure your brand name on new platforms but wait for them to mature before committing resources. Trend reports should account for Millennials, a large and active online audience, instead of over-focusing on Gen Z.
This post discusses lesser-known secrets, such as trend jumping, disruptive content, and growing on social media.
Wiz's CMO shares what she's learned from listening to customers, why she moved from product to marketing, and lessons from the company's rapid growth.
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Want precise insights into which ads drive your strongest results?
Video consumption on small screens, particularly mobile, is surpassing TV globally. 67% of consumers watch daily on small screens compared to 50% on big screens. Mobile videos capture more attention, with 69% of viewers giving them their full focus, compared to 50% for TV. Advertising across both small and big screens boosts brand outcomes, especially among Gen Z. Shorter mobile ads are more impactful.
With a monthly audience of 135 million, podcasts have established themselves as a cultural cornerstone. The industry's growth has led brands to shift ad budgets toward podcasts as they recognize podcasts' unmatched ability to foster loyalty and community among listeners. The medium creates highly engaged and niche audiences, offering brands a new way to create lasting connections and reach customers who may not be easily targeted via traditional marketing channels.
The Hook Model guides users through a loop of triggers, actions, rewards, and investments to form habits. Marketers can apply these principles to content by creating compelling triggers - notifications, prompts, or value-driven insights - across multiple channels, making it easy for users to engage. With each interaction, users build a stronger attachment to the brand, fostering loyalty and repeated engagement.
Be careful to not overuse Google Trends for content ideas. Creators should be selective and focus on their own expertise and user needs. Content should add unique value rather than repeat what others have said. Derive ideas from user insights and real business needs instead of relying heavily on tools to ensure content serves users rather than search engines.
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HockeyStack helps marketing and sales teams prioritize the right campaigns, channels, and accounts at the right time to accelerate revenue. HockeyStack turns your marketing and sales data into visual buyer journeys and dashboards, AI-powered recommendations, and the highest-performing account and lead scoring.
Ethan Chernofsky of Placer.ai will explore upcoming retail trends, potential obstacles, and strategies using location analytics in a webinar on November 21. Attendees will learn how location intelligence can be used to identify major brick-and-mortar trends and tactics that position retailers for success.
Meta's Advantage Plus tools now direct 60-80% of ad budgets toward Instagram, where users demonstrate higher engagement. Facebook remains highly cost-effective, with costs under $1 per click in U.S. markets. New AI features automate key ad management functions, such as targeting and placement, ensuring optimal audience reach and improved conversion rates with minimal input from advertisers. Meta's shift toward broader and Advantage+ audience targeting highlights the platform's focus on AI-driven lead generation, which tends to see the best results across lead quality and conversion rates.
In SEO, customer empathy - not technical skills - is the underrated key to resonating with users' true intentions. By prioritizing it, SEO professionals can go beyond keywords to truly resonate with user needs, building content that feels relevant and trustworthy. This approach, which focuses on understanding and addressing real user pain points, provides a lasting advantage over AI's data-based predictions, enhancing credibility and user connection.
Using AI influencers can bring creative control and cost efficiency, but not without challenges. Brands should assess product fit - AI is better at selling tangible items over experiences. The influencer's realism, personality, and values must align with the brand while avoiding the uncanny valley effect, where characters that appear almost human evoke discomfort or eeriness in consumers. Brands must also consider potential backlash and upcoming regulations.
Spotify is launching a "Partner Program" to pay podcast hosts based on video performance. This is to incentivize creators to publish video components alongside their podcasts. Starting January 2025, premium subscribers can watch video podcasts ad-free. Spotify, aiming to rival YouTube, will add features like chapters and personalized recommendations and allow direct clip uploads for promotion.
Passionfroot's marketing strategy combines product-led growth, unique branding, and targeted content to attract creators and brands to its streamlined influencer platform.
Meta plans to introduce ads to Threads early 2025.
YouTube has introduced "Jewels" for vertical livestreams, allowing viewers to send gifts to creators.
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Some hydration drinks are made with excess sodium designed for athletes, but an estimated 75 percent of Americans are chronically dehydrated* due to simple things like not drinking enough water or taking certain medications.
The shoppable trend integrates commerce directly into content, allowing users to buy products within articles, videos, or social media without leaving the platform. While this seamless shopping experience boosts convenience, it presents challenges such as content overload and the need for brands to balance authenticity with commercialization. Competition is fierce, with major platforms like Instagram, TikTok, and YouTube continually enhancing their shoppable features.
Social commerce is growing, with U.S. sales expected to surpass $100 billion by 2025, largely driven by platforms like TikTok Shop. However, trust concerns persist, with 52% of shoppers citing security as a barrier and 44% needing more trust in platforms to shop. Despite this, younger shoppers are more likely to adopt social commerce, with 34% of 18- to 34-year-olds shopping weekly. To boost adoption, brands must focus on building trust by ensuring secure transactions and showcasing social proof.
Gather competitor emails in a designated folder, then take a single screen capture of their subject lines using a minimized screen view. Upload this image to ChatGPT and ask for feedback on which headlines are the most and least engaging and why. Gain actionable insights in just 30 seconds.
Hypergrowth companies succeed by creating friction-free growth, turning users into advocates, building certification programs, expanding their markets, and strategically managing pricing. Key steps towards growth include optimizing websites and content for easy customer navigation and decision-making, fostering community engagement, and providing certifications to encourage user loyalty and expertise. Expanding product offerings and customer base also sustains growth, as does adjusting prices to align value with cost over time. Despite OpenAI's rapid expansion, it faces challenges in content specificity, pricing, and global reach. However, the company shows promise by leveraging developer communities and planned pricing adjustments to fuel its continued growth trajectory.
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Dan shares results from consistently posting for 90 days: 239k impressions, over 1.6k new followers, and an increase in advertisers mentioning hearing about TLDR on LinkedIn. He also provides key learnings including how topical relevance matters more than posting for impressions and follower growth.
Gen Z, the most diverse generation with 50% identifying as people of color, demands brands reflect authenticity and a commitment to diversity. They view diversity as a core value, not a trend, and it strongly influences their purchasing decisions. YPulse will share the latest insights from its 2024 Diverse Brands report on November 20.
Users now expect tailored experiences even before landing pages load or apps open. A personalization engine helps achieve this by creating, delivering, and measuring real-time personalized interactions using AI, machine learning, and rules-based systems. Key tools for tailored experiences include predictive analytics, real-time segmentation, dynamic product recommendations, and personalized content.
Chewy's focus on human-led customer service has driven growth. The company has built a “moat” that distinguishes it from other brands. It creates personal connections using surprise gifts and empathy-driven gestures to create lasting bonds with customers and make the experience extraordinary. Chewy's culture prioritizes customer satisfaction even at a financial cost, strengthening loyalty and boosting brand reputation.
Google is excluding EU news articles from search results for 1% of users in nine countries to show publishers the potential traffic loss without Google. This follows the EU's push for Google to compensate news outlets, which has already led to costly licensing deals under the European Copyright Directive. Google's test could forecast future measures as it grapples with regulatory challenges similar to recent standoffs in Canada and Australia.
Since Elon Musk's acquisition of X, ad revenue has fallen significantly, with a 68% decline in spending from top advertisers in 2024 compared to 2022. However, with Donald Trump's return to office and Musk's increasing influence, some brands are preparing to re-enter the platform, aiming to gain favor with the new administration. This shift follows Musk's close alignment with Trump, which positions X as a potential communication channel for conservative discourse.
People don't scroll, read every word, nor have the time to read large blocks of text.
An invitation to join Exit Five's CMO Club, an exclusive space for B2B CMOs and marketing leaders to share ideas and get feedback.
YouTube has enhanced Shorts ads with custom placements, interactive stickers, and advanced targeting, helping brands reach audiences more effectively.
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CallRail's Call Tracking and AI platform just gained three new features that are helping marketing and sales teams track and convert leads faster after their calls.
This site helps simplify holiday shopping by curating and ranking popular items based on rising search interest in the U.S. It also offers brands a glimpse into customer trends leading to the holiday season and can help inform marketing strategies. Some of the products leading the ranking include baggy jeans, cardigans, ice cream makers, retro-style items for the bathroom, and more.
Meta will stop using historical data for ad targeting in Europe, narrowing personalization to recent session information and basic demographics. In response to EU regulations, Meta now provides a non-subscription option for less personalized ads on Facebook and Instagram. These adjustments, aimed at increasing user control over data, signal Meta's willingness to adapt to Europe's privacy landscape.
Using italic fonts in promotional ads can significantly boost consumer engagement. Research has found that slanted italics increase purchase intentions by creating a sense of urgency, as people perceive the promotion as shorter-lived. In one study, 3 times more people clicked on an email link for a Starbucks deal when the text was italicized. Similarly, consumers were 30.7% more likely to buy from a restaurant promotion in italics. The effect is maximized when the slant is sharper (up to 35°) than standard italics, but it fades if the text doesn't promote a specific deal or if the slant is leftward.
Align your social strategy with business objectives by focusing on increasing awareness, acquiring customers, and deepening engagement. Boost impressions using zero-click content, blog summaries, and repurposed posts that provide standalone value. Address pain points by solving customers' problems through educational content that guides them to your solution. Show product utility through demos, exclusive offers, and complementary product promotions. Experiment by commenting on similar accounts, adjusting hooks and posting times, and building series from high-engagement content to refine your approach.
Use tools like Gong for QBR recordings and AI summaries to identify issues and customer pain points. Export won opportunities and apply simple formulas for quick insights on sales cycle data. Platforms like Wynter provide feedback within days for enterprise buyer research. Campaign and event impacts can be assessed by cross-referencing participant and opportunity data with AI. While these methods aren't perfect or scalable, they're better than nothing.
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LinkedIn automation is still a valuable tool to engage prospects, and far more effective than email. Join 150k users who are saving time every day with Waalaxy [12]. Reach out to up to 800 prospects per month with automated invites, messaging, and advanced workflows. Rated