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Streaming trends reveal a shift from linear TV to digital, with streaming now making up 41% of US TV time. Netflix stands out as the dominant platform, while others face challenges like churn and retention. "Serial pausers," who resubscribe within 6 months, complicate loyalty efforts. Disney and Comcast showed streaming profitability, with boosts from live sports and blockbuster content, while Warner Bros. Discovery and Paramount made gains but struggled with legacy TV and box office downturns.
A study found that after ChatGPT's launch, demand for freelance jobs in automation-prone fields dropped 21%, with writing, software development, and engineering jobs most affected. Graphic design and 3D modeling gigs fell by 17% due to AI image generation tools.
To reduce content clutter and improve site health, focus on posts with low traffic, no conversions, or outdated information. Remove content that targets zero-search keywords, has no backlinks, or shows minimal engagement. Eliminate duplication or redundancy, especially if similar topics are now merged in search intent. Remove programmatically produced posts with low search value and translations in languages with no relevant search volume.
Melissa Kwan's eWebinar achieved $1M ARR in 36 months despite costly missteps like a $130K affiliate marketing spend yielding only $500/month. Her experience reveals the challenges of scaling a product-led company, including failed Product Hunt launches and ineffective paid ads due to unclear messaging and execution. Kwan's journey shows the value of learning from failures to discover sustainable, scalable growth strategies.
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B2B strategies should focus on organic (40%) and direct (30%) channels to build trust, while paid and social channels support. B2C businesses prioritize speed, using paid and social channels (30% each) supplemented by organic and direct. Diversify channels to avoid over-reliance, build owned assets like email lists, and monitor metrics for optimization. Test strategies, set realistic timelines, and limit dependency on paid ads to manage growth and costs effectively.
Nano influencers charge as low as $25 per post, while mega influencers can exceed $20K. Typical rates are $10 per 1K followers on Instagram, $5–$2.5K on TikTok, and $20 per 1K subscribers on YouTube. Collaborations can range from sponsored content to giveaways, with costs shaped by content type and influencer engagement.
Long-term creator-brand deals are gaining traction, with creators like Airrack advocating for year-long partnerships. Smaller brands often stick to one-off deals as budget constraints limit flexibility, but larger brands are gradually moving toward collaboration-driven strategies. Industry leaders suggest that integrating creator deals into media budgets, rather than PR or social video spend, could streamline the process and foster growth in the long run.
Create a #marketing-ideas channel on Slack or Teams to make an immediate impact in a new marketing job. Invite colleagues from all departments. The channel should encourage all suggestions, with no “bad” ideas, and be actively maintained by sharing examples weekly. This approach helped one marketer at Wiz launch a successful "Cloud Security Job Board" by adapting a competitor's concept.
Emerging social networks like Bluesky and Mastodon have small user bases, making them inefficient for brand investment. New platforms require time to learn and adapt, limiting content performance. Focus on optimizing established networks with larger audiences instead of chasing new ones. Secure your brand name on new platforms but wait for them to mature before committing resources. Trend reports should account for Millennials, a large and active online audience, instead of over-focusing on Gen Z.
This post discusses lesser-known secrets, such as trend jumping, disruptive content, and growing on social media.
Wiz's CMO shares what she's learned from listening to customers, why she moved from product to marketing, and lessons from the company's rapid growth.