THE AMBITIOUS EA SPORTS REBRAND LOOKS GREAT FROM EVERY ANGLE

Summary from the TLDR Design newsletter

DixonBaxi has rebranded EAFC27, turning the triangular cursor logo adopted after the 2023 split from FIFA into a free-form shape that changes with context. The studio behind the F1 and Roblox identities left TV sports conventions behind for a look closer to TikTok and Twitch. The system is built to move from campaign to culture, letting players of every playstyle, age, and background make the brand their own.