WIN REPORT: HOW A SIMPLER HOMEPAGE INCREASED SALES BY 24%

Summary from the TLDR Marketing newsletter

The Raw Honey Shop increased sales by 24% by simplifying its homepage and making key selling points easier to find. The original page buried product information and trust signals in lengthy brand storytelling, and 50% of desktop visitors never reached the products section. The redesign replaced long paragraphs with a scannable checklist of product benefits, connected a beekeeper's photo to a specific trust claim, and added a “Shop our honeys” button near the top of the page. The test shows how clear value propositions and prominent calls to action can help visitors make purchase decisions with less effort.