HOW TO CREATE LINKS FOR SEO GOOGLE CAN'T IGNORE

Summary from the TLDR Marketing newsletter

Build links from topically relevant sites rather than chasing volume. Place links high in article text with descriptive surrounding context and natural anchors that reflect each page's unique purpose. Earn independent editorial links that add new information instead of relying on sitewide links or mass syndication. Space link-building efforts over time and keep the source page, anchor text, surrounding content, and destination closely aligned. Avoid redirects or content changes that weaken a page's topical relevance.