HOW GEN Z IS CHANGING PACKAGING

Summary from the TLDR Marketing newsletter

Brands are moving from safe, minimal packaging toward designs Gen Z wants to display and collect, since the package stays visible in content long after purchase. Mane wraps heat protectants and smoothing products in consistent pink packaging that makes the whole line recognizable before anyone reads a label. Touchland keeps its sanitizer format fixed while rotating limited character collaborations, and Reale Actives pairs playful names like Go Calm with clear descriptions of what each product does.