HOW CONSUMER DESIRE FOR MORE TACTILE, IRL EXPERIENCES CONTINUES TO TRANSFORM MARKETING

Summary from the TLDR Marketing newsletter

Gen Z is seeking offline experiences as digital fatigue grows, with 82% saying social media breaks improve their mental health and 70% planning to take up hands-on hobbies. Across the US, 75% see a simpler relationship with technology as a lifestyle upgrade. 68% collect physical items and 84% of Gen Z go out of their way for in-person shopping.