HALF OF MARKETING TEAMS ARE REPLACING PEOPLE WITH AI. ALMOST NOBODY CAN PROVE IT'S WORKING

Summary from the TLDR Marketing newsletter

Nearly 48% of marketing teams replaced human tasks with AI in the past year, but few can prove it works. A Basis survey found 65% of respondents either don't measure AI's return on investment or don't know if their organization does. Meanwhile, 51% expect substantial job losses across the industry within 3-5 years, even as AI's impact on marketing performance remains largely unproven.