CUSTOMER-CENTRIC THINKING IS TOO NARROW

Summary from the TLDR Marketing newsletter

Customer-centric marketing can overlook people who never buy but still influence how a market discovers and evaluates a brand. Journalists and practitioners shape public conversations and the information that search engines and AI systems use. Audience-centric marketing considers these groups when creating content and prioritizes resources that are easy to access, cite, and share. This can make ungated research and public documentation more valuable than lead-generation metrics suggest.