UX DESIGNERS ARE NOT DESIGNING INTERFACES, THEY DESIGN PERSONALITIES

Summary from the TLDR Design newsletter

Digital products increasingly translate human behavior into metrics such as sleep scores, ratings, streaks, story points, and follower counts, which can gradually influence how people understand themselves and behave. These measurements expose only selected parts of reality, yet their apparent objectivity can give them greater authority than unmeasured experiences, relationships, and intuition. UX designers therefore shape more than interfaces and experiences: by deciding which metrics products emphasize, they influence how people perceive themselves and should deliberately leave room for realities that cannot be quantified.