GATED CONTENT IS THE #1 ENEMY OF AI SEARCH

Summary from the TLDR Marketing newsletter

Ungate content that helps buyers research categories and compare vendors to improve AI search visibility. Reserve forms for genuinely exclusive assets such as personalized ROI audits and proprietary data. For research reports, publish key findings and methodology on an accessible landing page while gating the full download. Noindex gated landing pages and hosted PDFs when appropriate to prevent them from competing with primary website content.