GOOGLE'S WHEN TO BUY GUIDE

Summary from the TLDR Marketing newsletter

Google's 2026 holiday shopping guide uses historical pricing data to identify when discounts peak across retail categories. Black Friday weekend offers the best selection and savings for electronics, shoes, fragrances, and appliances. Late December brings deeper discounts on cosmetics, handbags, and kitchenware. Search data also reveals last-minute shopping patterns. “Next day shipping” searches peak December 22, while “same day pickup” peaks December 24.