YOUR NEXT MARKETING HIRE SHOULD PROBABLY SURPRISE YOU

Summary from the TLDR Marketing newsletter

As AI makes content production cheaper and product comparisons easier, brands need to stand out during the awareness stage. Viral Producers test entertaining campaigns that get people talking about a brand. Internet Comedians create culturally relevant content people want to share. Creator Deal Makers build partnerships that help creators grow their audiences while expanding brand reach. These roles help brands earn attention rather than compete on content volume alone.