TIKTOK INKS SECOND MAJOR MICRODRAMA DEAL, PARTNERS WITH MADE BY US STUDIOS

Summary from the TLDR Marketing newsletter

TikTok's first microdrama partnership, with Issa Rae's Hoorae Media, produced Screen Time, which has pulled nearly 580 million views since April. The new deal shifts the focus to creators, with the production arm of management company Made By All co-producing vertical series built around talent that already has an audience, for both TikTok and its PineDrama app.