SOCIAL MEDIA AND WELLBEING: IT'S COMPLICATED

Summary from the TLDR Marketing newsletter

Moderate social media use is associated with better well-being than either low or high use, though differences are generally small. 81% of adults used social media in the past week, rising to 95% among ages 15-29. High use of 2 or more hours daily is linked to more anger, loneliness, and sadness. 47% of young adults are high users compared with 12% of adults aged 50+. High use is also associated with lower life evaluations than moderate use in high-income countries, but not elsewhere.