USE GOOGLE AI MODE TO FIND CONTENT GAPS

Summary from the TLDR Marketing newsletter

Use Google AI Mode to identify content gaps on local service pages. Search for a service with a city name and review the follow-up questions to understand what information Google considers relevant when matching customers with businesses. Interview the business owner about their services, pricing, and processes, then add those original insights to service pages to answer customer questions and give AI context competitors can't easily replicate.