YOUR AI AGENTS SOUND GENERIC BECAUSE THEIR CONTEXT IS A MESS

Summary from the TLDR Marketing newsletter

AI agents produce generic outputs when their context is poorly organized, not because they need better prompts or models. To improve results, separate context into 3 layers. Keep brand voice and audience profiles in a lean knowledge base. Store transcripts and playbooks in a searchable library that retrieves relevant passages on demand. Fetch changing metrics like traffic and pipeline directly from APIs. Map recurring questions to their data sources before building workflows, remove outdated content, and assign owners to maintain accuracy.