PENTAGRAM CREATES DYNAMIC BILINGUAL IDENTITY FOR DESIGN DOHA BIENNIAL 2026

Summary from the TLDR Design newsletter

Pentagram's identity for the 2026 Design Doha Biennial replaces a static logo with a flexible typographic system built around connectivity and equal treatment of Arabic and English. Extended strokes stretch between elements like mapping lines or network constellations, while regional travertine beige and deep maroon are combined with bright orange and the blue established by the inaugural edition. The same structural logic extends across sub-brands and exhibitions, allowing individual programs to develop distinct expressions while remaining part of a coherent bilingual system.