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THE CQ TEST: ASK THESE 7 QUESTIONS BEFORE YOU BUY A CREATIVE INTELLIGENCE TOOL
Creative intelligence tools have a creativity problem – every pitch sounds the same: scoring, analytics, and AI-powered insights. This means that the differences that matter don't show up on a features page. They show up six months in. Vidmob built a 7-question rubric to cut through the sameness (plus a scorecard to compare vendors side by side). A 13-month study across 10 brands revealed that running this framework can: 🧑💻Slash your setup time by 90% 💵Increase ROI by 10% 🔮Encourage budgeting around predictive analytics, rather than past results