TLDR Marketing · STRATEGIES & TACTICS
10 UNCONVENTIONAL WAYS TO BRAG ABOUT YOUR CUSTOMERS
Summary from the TLDR Marketing newsletter
Customer proof lands harder as a story or a stunt than as a logo row. Deel lists Snoop Dogg as a customer, Hinge commissioned novels from real couples' stories, and Shopify lit up the Las Vegas Sphere with every merchant's first sale. Smaller versions work too, like turning a "too advanced" one-star review into an ad or showing "customer since" dates under logos.