WHY I AM BULLISH ON CHATGPT ADS

Summary from the TLDR Marketing newsletter

OpenAI can build an effective ad model if it keeps ads separate from answers and clearly labels them, similar to early Google AdWords. ChatGPT Ads reached $1B in annualized revenue in under 200 days, suggesting strong advertiser demand before the format has fully matured. Running shoes, travel, and price comparisons are especially promising because users now ask ChatGPT to research these commercial decisions instead of using Google.