GREAT PRODUCTS NEED GREAT STORIES

Summary from the TLDR Marketing newsletter

Great products still need strong stories that help people imagine how they fit into everyday life. Lead with the customer experience rather than technical capabilities, and show the human outcome the product enables. VisiCalc gave people a clear reason to buy the Apple II, while Tesla could frame FSD around making long-distance travel less exhausting rather than simply highlighting autonomous driving. Turn complex technology into a relatable vision of what life could look like.