DON'T USE QUESTIONS IN YOUR TITLES

Summary from the TLDR Marketing newsletter

Use statement-based headlines instead of questions to increase engagement with marketing content. A Stanford study found that question titles generated 71.6% fewer comments and 12.6% fewer clicks across experiments and analyses of more than 22,000 news articles, 3 million academic articles, and 53,000 Reddit posts. Questions may perform worse because they signal uncertainty and provide less immediate information to readers. Test statement formats such as “X compared to Y” against question-based titles, then check that title changes don't hurt SEO.