STOP TRYING TO GO VIRAL. YOU NEED THE RIGHT 100 PEOPLE TO KNOW WHO YOU ARE FIRST

Summary from the TLDR Marketing newsletter

Personal branding isn't a numbers game, it's a positioning game. Being known for one specific thing, not several, is what makes a name and a topic become inseparable in someone else's mind. The first time an idea gets posted, it's scrolled past. The fifth time, it starts to register, and by the twentieth repetition a name becomes the person others associate with that topic. That kind of association compounds into leverage long before any follower count does.